# Prenatal Subscription Box Services The BINTO Subscription Provides Pre and Post-Natal Products By Katherine Pendrill | Published 2017-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/binto References: [phillyvoice](http://www.phillyvoice.com/beyond-just-box-binto-brings-fertility-knowledge-and-products-women/) & [mybinto](https://mybinto.com/) For women who are looking for products that support their pre and post-natal needs, but don't know where to start, the BINTO subscription service is the perfect solution. Designed to support each stage of pregnancy, including infertility, the service provides women a wide variety of health and lifestyle products. BINTO (which stands for Bun In The Oven), is a [subscription box service](https://www.trendhunter.com/trends/subscriptionbased-health-service) that is specially designed for women who are pregnant, have just given birth or are looking to conceive. The service was created by a [fertility care nurse](https://www.trendhunter.com/trends/fertility-plan) named Suzie Welsh, who wanted to make it easier for women to access the best products for their pre and post-natal needs. As a result, customers can choose which stage of their pregnancy they are at and a monthly box will arrive with products tailored to their exact needs. With options for women at every stage of the fertility cycle, BINTO is a great choice for new and not-so-new moms alike. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 25% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Prenatal Subscription Box Services:** The trend of prenatal subscription box services offers convenience and personalized products for pregnant and post-natal women. - **Personalized Health and Lifestyle Products:** The trend of personalized health and lifestyle products provides tailored solutions to meet the specific needs of women during pregnancy and post-natal stages. - **Convenience in Accessing Pre and Post-natal Products:** The trend of subscription services like BINTO offers convenience and accessibility to a wide variety of health and lifestyle products for women at every stage of pregnancy. ### Who This Affects Most - **E-commerce:** The e-commerce industry can tap into the trend of prenatal subscription box services to provide a convenient platform for pregnant and post-natal women to access personalized products. - **Health and Wellness:** The health and wellness industry can leverage the trend of personalized health and lifestyle products to offer targeted solutions and support for women during their pregnancy and post-natal journey. - **Maternity and Baby Products:** The maternity and baby products industry can embrace the trend of convenience in accessing pre and post-natal products by partnering with subscription box services or creating their own personalized product lines. ## Related on Trend Hunter - [Postpartum Snack Boxes](https://www.trendhunter.com/trends/postpartum-snack-box.md) - [Menopause Subscription Kits](https://www.trendhunter.com/trends/she20.md) - [Fertility Food Boxes](https://www.trendhunter.com/trends/agni.md) - [Comprehensive Fertility-Wellness Brands](https://www.trendhunter.com/trends/fertilitywellness-brand.md) - [Affordable Pregnancy-Friendly Kits](https://www.trendhunter.com/trends/the-honest-company1.md) - [Pregnancy Nutrition Services](https://www.trendhunter.com/trends/pregnant-meal.md) - [Pantry-Favorites Subscription Boxes](https://www.trendhunter.com/trends/the-balanced-company.md) - [Monthly Litter Box Subscriptions](https://www.trendhunter.com/trends/litter-box-subscription.md) - [Pregnancy-Friendly Fitness Equipment](https://www.trendhunter.com/trends/bala-mama.md)