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# Television-Themed Retreats
This Monastery Lets Consumers Binge Watch Their Favorite Shows in Peace

By Katherine Pendrill | Published 2015-10-05 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/binge-watch
References: [psfk](http://www.psfk.com/2015/10/binge-watch-tv-samsung-tv-catch-up-grant.html) & [samsung](http://www.samsung.com/se/catchupgrant/desktop.html)

The 'Catch-Up Grant' is a unique project that provides a quiet place for consumers to [binge watch their favorite shows](https://www.trendhunter.com/trends/jubileetv). Thanks to services such as [Netflix](https://www.trendhunter.com/trends/holiday-yule), binge-watching has become a favorite pastime for many consumers. This unique retreat provides an opportunity for dedicated TV fans to watch their favorite shows in peace.

The Catch-Up Grant is an [Samsung](https://www.trendhunter.com/trends/luxury-gaming-suite)-sponsored initiative that gives one lucky recipient the opportunity to binge watch their favorite programs in a Tibetan monastery. The idea behind the program is to help those who feel as though they are missing out because they are not up to date on the most popular programs. The Catch-Up Grant gives the recipient 100 days to spend their time watching TV without the distractions of daily life. The winner also receives financial compensation to ensure that their binge-watching does not come at a cost.

The unusual program ultimately serves as a kind of spiritual quest for the modern age.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 54% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Binge-watching Retreats:** Opportunity for consumers to escape daily distractions and binge-watch their favorite shows in peace, creating a new trend in television-themed retreats.
- **Catch-up Grants:** Samsung-sponsored initiative offering individuals the chance to catch up on popular TV programs by giving them time, space, and financial compensation.
- **Blending Entertainment and Spiritual Quests:** Unique program that combines binge-watching with a spiritual experience, catering to the needs of modern consumers seeking meaningful retreats.

### Industries Being Reshaped

- **Entertainment:** Creating specialized retreats and grants for binge-watching enthusiasts within the entertainment industry.
- **Hospitality & Tourism:** Developing unique retreat experiences like the Catch-Up Grant, offering consumers an opportunity to escape and engage in their favorite shows.
- **Technology:** Collaborating with companies like Samsung to sponsor initiatives that merge technology and binge-watching experiences to meet consumer demands and create innovative opportunities.

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