# Binge Drinking Glasses Chug Mug Tests Your Tolerance By Tisah Tucknott | Published 2009-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/binge-drinking-glasses-chug-mug References: [nerdapproved](http://nerdapproved.com/misc-gadgets/chug-meter-for-measuring-your-drinking/) If you have ever felt the need to showcase your badass side in a [drinking competition](https://www.trendhunter.com/trends/big-blue-buzzballz), the Chug Mug might just be the perfect [glass](https://www.trendhunter.com/trends/podio-cup) for you. The Chug Mug holds 60 ounces of beer, with a status engraved meter on the side. The different levels are labelled with phrases such as “you are a disgrace to this mug”, “nice try, you suck”, “what is wrong with you?”, “good effort”, and of course “badass”. Test how good of a chugger you are with the Chug Mug. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 1% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Competitive Drinking:** Develop innovative drinking accessories and competitions that cater to the growing interest in competitive drinking. - **Novelty Glassware:** Create unique and playful drinking vessels that enhance the drinking experience and serve as a conversation starter. - **Social Media Stunts:** Leverage viral social media challenges and stunts to promote drinking-related products and engage with a young, adventurous audience. ### Where This Applies - **Barware:** Design and manufacture specialized glassware and accessories for bars and drinking establishments to enhance the customer experience. - **Event Planning:** Organize themed events and competitions centered around drinking challenges and utilize novelty glassware as an added attraction. - **Marketing and Advertising:** Collaborate with brands to create viral social media campaigns that involve drinking challenges and promote products like the Chug Mug. ## Related on Trend Hunter - [Safety-Focused Drinking Mugs](https://www.trendhunter.com/trends/antichoke-mug.md) - [Deceptive Stout Glasses](https://www.trendhunter.com/trends/schneaky-espresso-martini.md) - [Insulated Campsite Beer Steins](https://www.trendhunter.com/trends/big-grip-beer-stein.md) - [Stackable Chalice Glasses](https://www.trendhunter.com/trends/cali.md) - [Extra-Large Wine Glasses](https://www.trendhunter.com/trends/xxl-wine.md) - [Festive Tree-Inspired Mugs](https://www.trendhunter.com/trends/christmas-tree-mugs.md) - [Self-Measuring Cocktail Glasses](https://www.trendhunter.com/trends/elevated-craft-hybrid-cocktail-glass.md) - [Expandable Modular Tumbler Cups](https://www.trendhunter.com/trends/eureka-tumbler.md) - [Libation-Cooling Glasses](https://www.trendhunter.com/trends/diamas.md)