# Search Engine Hipster Shorts The Bing Originals Kreayshawn Commercial Raps it Up By Marie | Published 2011-09-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bing-originals-kreayshawn References: [sickmadesisters](http://sickmadesisters.com/2011/08/26/bing-originals-kreayshawn-x-the-life-vid/) & [youtube](http://www.youtube.com/user/bing) Advertising and documentary filmmaking meet up in a hot and hip way in the [Bing](https://www.trendhunter.com/trends/ethical-shopping-1) Originals Kreayshawn 'The Life' commercial. The alternative search engine developed the 'Originals' series of adverts which feature various artists, musicians and athletes briefly explaining how their journey to success came to be. Bay area rapper Kreayshawn, who made a splash in the summer of 2011 with her single 'Gucci, Gucci,' tells her story with the help of Bing.com's features, like the sophisticated map that allows for 'Bird's eye' view and easy access to online video content. The commercial looks more like a documentary than a traditional ad, and as a fan of Kreayshawn I couldn't be happier to see the company using up-and-coming artists and celebs in their mini-doc ads. Whether you're a fan of Kreayshawn or you're new to the Bay area rap scene, check out this awesome Bing Originals Kreayshawn advert and get acquainted with the search engine's new features. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 45% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Advertising:** Using documentary-style films instead of traditional ads to engage audiences. - **Collaborative Branding:** Partnering with up-and-coming artists and celebrities to enhance brand image and reach new demographics. - **Enhanced Search Engine Features:** Offering advanced functionalities like 'Bird's eye' view and easy access to online video content. ### Sectors Adopting This - **Advertising:** Exploring new ways to capture audience attention and create a lasting impact. - **Film and Entertainment:** Incorporating documentary-style storytelling to engage viewers and create a unique brand experience. - **Technology and Internet:** Continuously improving search engine features to enhance user experience and stay ahead of the competition. ## Related on Trend Hunter - [Ethical Fashion Search Engines](https://www.trendhunter.com/trends/ethical-shopping-1.md) - [Rapper-Inspired Easter Ads](https://www.trendhunter.com/trends/nova-starr.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [90s Musician Cracker Campaigns](https://www.trendhunter.com/trends/old-bay-goldfish.md) - [Artistic Hip-Hop-Inspired Cereal Campaigns](https://www.trendhunter.com/trends/follow-your-ears.md) - [Rapper-Backed Housing Ads](https://www.trendhunter.com/trends/our-first-big-boi-house.md) - [Rap-Themed Cider Campaigns](https://www.trendhunter.com/trends/straight-outta-crumpton.md) - [Y2K Shopping Campaigns](https://www.trendhunter.com/trends/thats-smoooth.md) - [AI-Powered Search Snippets](https://www.trendhunter.com/trends/microsoft-7.md)