# Search Engine Contests The Bing It On Challenge Proves Google's Faults By Elise Ying-Hei Ho | Published 2012-09-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bing-it-on References: [bingiton](http://www.bingiton.com/) & [youtube](http://www.youtube.com/watch?v=8Ik57Ifq_u8) [Bing](https://www.trendhunter.com/trends/ethical-shopping-1) recently launched a new campaign to duke it out with [Google](https://www.trendhunter.com/trends/squid-game-1) in San Francisco for [search engine supremacy](https://www.trendhunter.com/trends/thats-rank), as it dares fellow default Google searchers to take on the Bing It On challenge. In a blind side-by-side test for five quick rounds, the contestants simply typed in any search topic of their choice and voted which column had the better search results. A draw is also an option too. According to the results so far, Google is falling behind Bing with a lead of 2:1. More than 57% of participants voted for Bing and only 30% voted for Google. The remainder was a draw. Although it seems as if Bing is prevailing, after goofing around with the test a bunch of times, 100% of my victories ended up on Google’s board and even rendered a high score of a 4:1 victory for the know-it-all Google. The test is available at BingItOn.com for those who want to give it a shot. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 6% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Search Engine Supremacy:** Opportunity to disrupt the search engine market by offering superior search results. - **Blind Side-by-side Tests:** Potential for using blind tests to compare and improve products or services in various industries. - **User Voting for Search Results:** Disruptive innovation opportunity by allowing users to vote and personalize search results. ### Industries Being Reshaped - **Search Engine:** Chance for search engine companies to improve their algorithms and provide more accurate results. - **Market Research:** Opportunity for market research firms to develop blind testing methodologies for various consumer products. - **Personalization Technology:** Potential for developers to create innovative solutions that allow users to personalize their search experiences. ## Related on Trend Hunter - [Show-Inspired Browser Games](https://www.trendhunter.com/trends/squid-game-1.md) - [Search Engine Football Games](https://www.trendhunter.com/trends/mini-cup.md) - [Browser Updated Privacy Features](https://www.trendhunter.com/trends/google-search-1.md) - [Ethical Fashion Search Engines](https://www.trendhunter.com/trends/ethical-shopping-1.md) - [Enhanced Shopping Results](https://www.trendhunter.com/trends/search-engine-1.md) - [Versatile Search Engine Tools](https://www.trendhunter.com/trends/multi-search.md) - [Multi-Source Search Engines](https://www.trendhunter.com/trends/youcom.md) - [AI-Powered Search Bots](https://www.trendhunter.com/trends/google-lamda.md) - [Internet-Connected Chatbot Asssistants](https://www.trendhunter.com/trends/bing-chat-chrome.md)