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# Body and Face Bling
Pretty Bindi Becoming More Edgy

By Going Like Sixty | Published 2008-03-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bindi-becoming-more-edgy
References: [indiamart](http://www.indiamart.com/bhoomibindi/tattoosandbindis.html)

Indian women are taking Bindi to a new edgier form. Bindi would be their tats, but take to a new level. In India a woman isn't accessorized without bindi. Literally meaning small Sanskit, it's not hard to see why the contemporary Indian woman would embrace this [luxury body decoration](https://www.trendhunter.com/trends/barriere). Formerly only married women wore Bindi, but now any Indian woman will [enhance their beauty](https://www.trendhunter.com/trends/sonela) with this [fantastic art](https://www.trendhunter.com/trends/bidri-collection).

**Implications** - With the the credit crunch fading into the past, consumers are feeling liberated from self-imposed austerity. Consumers are eager to express themselves in eye-catching ways. Companies can engage with consumers by capturing this mind-set and creating products and services around this feeling.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 32% | Activity: 7% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### What's Driving This Trend

- **Luxury Body Decoration:** Opportunity for companies to create innovative, high-end body decorations that cater to consumers' desire to express themselves.
- **Embracing Tradition:** Opportunity for companies to modernize and redefine traditional accessories, such as the bindi, to appeal to a wider audience.
- **Self-expression Through Art:** Opportunity for companies to tap into the growing trend of using body art as a means of self-expression and personal style.

### Who This Affects Most

- **Fashion:** Fashion brands can explore new designs and materials to create unique body decorations.
- **Beauty:** Beauty companies can develop bindi-inspired makeup products and services for consumers to enhance their looks.
- **Technology:** Tech companies can create innovative digital solutions that combine traditional body decorations with modern technology, such as wearable devices or interactive tattoos.

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