# Fino Sherry-Finished Whiskeys Bimber Partners with Fortnum & Mason to Launch New Single Malt By Niko Pajkovic | Published 2022-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bimber References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2022/02/bimber-unveils-fino-sherry-finished-whisky/) & [bimberdistillery](https://www.bimberdistillery.co.uk/)  London-based Bimber Distillery has teamed up with department store Fortnum & Mason to launch London Single Malt Whiskey, a new single malt finished in a fino Sherry butt. The new expression is the distillery's first-ever fino Sherry cask-matured single malt and will be available starting February 11 at Fortnum & Mason’s Piccadilly store. According to the company, the whiskey was produced using its signature farm barely and was fermented for seven days in American oak washbacks before being matured for four years in ex-Bourbon casks. Of course, the liquid was then aged in a fino Sherry butt supplied by winemaker Bodegas Tradición. As a result, the sophisticated whiskey conjures notes of ginger, nutmeg, griddled pineapple, oven-baked pear tarts, poached apricots, and more. Image Credit: Bimber Distillery ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 26% | Activity: 23% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Fino Sherry-finished Whiskeys:** Opportunity for distilleries to explore new and unique cask maturing methods to create differentiated products. - **Collaborative Product Launches with High-end Department Stores:** Opportunity to launch exclusive products in partnership with high-end retailers to tap into their consumer base. - **Signature Farm Production:** Opportunity for distilleries to promote their unique production processes for greater brand differentiation. ### Sectors Adopting This - **Distilleries:** Opportunity to leverage the popularity of Sherry-finished whiskey to introduce innovative products. - **Retail Industry:** Opportunity for high-end retailers to offer exclusive products and elevate their brand status through collaborations with distilleries. - **Agribusiness:** Opportunity for agricultural producers to partner with distilleries for the supply of high-quality barley and other key inputs. ## Related on Trend Hunter - [Autumnal Sherry Cask Whiskeys](https://www.trendhunter.com/trends/fallow-edition.md) - [Sherry Cask-Finished Whiskeys](https://www.trendhunter.com/trends/the-famous-grouse-sherry-cask-finish.md) - [Cask-Finished Single Malt Whiskies](https://www.trendhunter.com/trends/the-glasgow-distillery.md) - [Limited-Edition Bourbon Expressions](https://www.trendhunter.com/trends/limitededition-bourbon-expression.md) - [Sherry Cask-Finished Single Malts](https://www.trendhunter.com/trends/tomatin-the-sherry-collection.md) - [Aged Christmas-Themed Whiskeys](https://www.trendhunter.com/trends/berry-bros.md) - [Ex-Bourbon Barrel Whiskeys](https://www.trendhunter.com/trends/kingsbarns-distillery.md) - [Wine Cask-Finished Whiskeys](https://www.trendhunter.com/trends/tamnavulin-port-cask-edition.md) - [Meticulously Blended Malt Whiskeys](https://www.trendhunter.com/trends/bimber-distillery.md)