# Meticulously Blended Malt Whiskeys Bimber Distillery Introduces Apogee XII Pure Malt Whisky By Niko Pajkovic | Published 2021-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bimber-distillery References: [whiskyintelligence](https://www.whiskyintelligence.com/2021/12/bimber-distillery-launches-apogee-xii-pure-malt-whisky-english-whisky-news/) & [bimberdistillery](https://www.bimberdistillery.co.uk/)  London-based whiskey maker Bimber Distillery has announced the release of Apogee XII, a [pure malt whiskey](https://www.trendhunter.com/trends/seven-islands-pure-malt-whisky) that has been aged in ex-Bimber and Bourbon barrels for 12 years. According to the company, the new expression aims to celebrate the art of blending by offering customers a sophisticated balance of flavors that provides a dsintcitly layered tasting experience. To create the Apogee XII, the distillery sourced single malts from the UK's Highlands and Speyside. These whiskeys were then matured for 12 years in ex-Bimber and Bourbon barrels before undergoing meticulous blending to enhance their flavor profiles. "It is no secret that as a craft distillery, our inventory of casks is growing but is still relatively small. Apogee has been created as a response to the burgeoning demand for our products – both as a continually available expression and as an extension of our passion for the fine art of blending," said Bimber Distillery spokesperson Matt McKay. Image Credit: Bimber Distillery ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 19% | Activity: 27% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Craft Whiskey Blending:** Opportunity to create unique and sophisticated blends of malt whiskeys through meticulous blending. - **Aging in Bimber and Bourbon Barrels:** Opportunity to experiment with different types of barrels to age and enhance the flavor profiles of whiskeys. - **Celebration of Single Malts From Uk's Highlands and Speyside:** Opportunity to showcase and highlight regional flavor profiles of single malts across the UK. ### Who This Affects Most - **Craft Distilleries:** Opportunity for craft distilleries to differentiate themselves through unique and carefully blended whiskey offerings. - **Barrel Makers:** Opportunity to explore the demand for different types of barrels, specifically ex-Bimber and Bourbon, in aging whiskey. - **Regional Distilleries:** Opportunity for regional distilleries to highlight and celebrate the unique flavor profiles of single malts from their respective regions. ## Related on Trend Hunter - [Blended Malt Scotch Whiskeys](https://www.trendhunter.com/trends/malt-scotch-whiskey.md) - [Fino Sherry-Finished Whiskeys](https://www.trendhunter.com/trends/bimber.md) - [Quadruple-Aged Blended Whiskeys](https://www.trendhunter.com/trends/blended-whiskeys.md) - [Hybrid Malt Whisky Expressions](https://www.trendhunter.com/trends/blended-malt.md) - [Complex 28-Year-Old Whiskeys](https://www.trendhunter.com/trends/glendronach-grandeur-batch.md) - [30-Year-Old Single Malt Whiskeys](https://www.trendhunter.com/trends/extremely-aged-american-single-malt.md) - [Limited-Edition Aged Single Malts](https://www.trendhunter.com/trends/thirteen-yearold-single-malt.md) - [Mountain-Aged Malt Whiskeys](https://www.trendhunter.com/trends/grand-teton-distillery-1.md) - [Artfully Blended Whiskeys](https://www.trendhunter.com/trends/stoli-group.md)