# Realistic Rapunzel Campaigns The Bimba Y Lola Fall/Winter 2014/2015 Advertisements Display Coifs By Jordy E | Published 2014-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bimba-y-lola References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/08/caroline-schurch-for-bimba-y-lola-fw-1415-campaign.html) & [bimbaylola](http://www.bimbaylola.com) The Bimba Y Lola Fall/Winter 2014/2015 campaign displays the surreal beauty of [floor length hair](https://www.trendhunter.com/trends/main-character-hair). In the manner much like Rapunzel, model Caroline Schurch sported tresses stretching all the way down to the ground, a striking feature that is at the center of the brand's current collection. Paired with Schurch's seemingly endless tresses is a [floral neck band](https://www.trendhunter.com/trends/bouquet-collection-1), metallic style shoes and a large fur coat. In a similar manner to the blonde coif, these pieces are all remarkably striking, speaking to the [high end creativity](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) that is at play within the Bimba Y Lola label. Cosmetics were also over the top in this fashionable production. Matching the eccentric apparel and hairstyles were elongated pointy black nails and a dark droplet hanging from Schurch's right eye. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 61% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Floor Length Hair:** There is an opportunity for innovative haircare products and accessories that cater to individuals with floor length hair. - **High-end Creativity:** Brands can explore disruptive innovation in fashion design by incorporating striking and surreal elements into their collections. - **Eccentric Cosmetics:** The cosmetics industry can develop unique and bold products that complement unconventional fashion styles and hairstyles. ### Industries Being Reshaped - **Haircare Products:** Haircare brands can tap into the market of individuals with long hair by creating specialized products for maintaining and styling floor length hair. - **Fashion Design:** Designers can explore disruptive and surreal elements in their collections to create high-end fashion pieces that make a bold statement. - **Cosmetics:** Cosmetic brands can develop innovative and unconventional products that cater to the needs of individuals who embrace eccentric fashion styles. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Seasonal Hair Care Campaigns](https://www.trendhunter.com/trends/olaplex-no7-bonding-oil.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md)