# Retro Gentleman Style Gonzalo Lauda Shoots Lucho Jacob for Biloni June 2010 By Marissa Brassfield | Published 2010-06-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/biloni-june-2010 References: [thefashionisto](http://thefashionisto.com/lucho-jacob-by-gonzalo-lauda-for-biloni-june-2010/) & [laudafotografia](http://laudafotografia.com/) This editorial by Gonzalo Lauda of model Lucho Jacob for Biloni June 2010 is exactly the kind of menswear shoot I love to see. Half of the four-image shoot shows Jacob in a [well-tailored suit and tie](https://www.trendhunter.com/trends/luca-faloni-linen-suit); like a gentleman from a bygone era, he's also outfitted by stylist Juana Santillan with a [belted fedora](https://www.trendhunter.com/trends/vintage-styles). In the other half of the Biloni June 2010 editorial, however, Gonzalo Lauda captures Lucho Jacob in a far more casual manner--let's call it French countryside chic. With a scarf, lean button-down, trousers and a jacket, Jacob epitomizes the image of a [well-dressed gentleman](https://www.trendhunter.com/trends/soft-touch-by-bugatchi). ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 82% | Activity: 86% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retro Fashion:** Opportunity for fashion brands to incorporate vintage-inspired styles into their collections and appeal to consumers seeking nostalgic and timeless looks. - **Men's Style Revival:** Potential for grooming and lifestyle brands to capitalize on the growing interest in classic gentleman aesthetics by offering products and services tailored to this market. - **Mixing Formal and Casual:** Disruptive innovation opportunity for designers to create versatile clothing items that seamlessly blend formal and casual elements, catering to individuals who appreciate both styles in their wardrobe. ### Who This Affects Most - **Fashion:** Fashion brands can tap into the retro gentleman style trend by creating collections that embrace vintage-inspired designs. - **Grooming:** Grooming brands have the chance to cater to the needs of consumers who are interested in classic gentleman aesthetics, offering products specifically formulated for this style. - **Design:** Designers can embrace the mixing of formal and casual styles, creating innovative clothing items that appeal to individuals seeking versatile and dynamic fashion choices. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Adaptable Warm Weather Suits](https://www.trendhunter.com/trends/luca-faloni-linen-suit.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Elegant Men's Formalwear](https://www.trendhunter.com/trends/jack-victor1.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md)