# Urban Twilight Captures Billy Rood's 'Watermark' Shots Show a Glamorous Duo By Marie | Published 2011-12-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/billy-rood References: [fashiongonerogue](http://fashiongonerogue.com/grace-hartzel-katrina-hoerning-billy-rood-watermark/) & [figphoto.viewbook](http://figphoto.viewbook.com/) The [city skyline](https://www.trendhunter.com/trends/back-to-the-city) is brought to life in Billy Rood's 'Watermark' series, capturing models Grace Hartzel and Katrina Hoernig atop a skyscraper's roof at nightfall. Highlighting the [nightlife of the concrete jungle](https://www.trendhunter.com/trends/studio-54) in each shot, Rood's series also features impeccable styling by Favia, showing two chic city dwellers ready for a night out. In lush fur vests and sophisticated minidresses, Grace and Katrina sport looks that work perfectly for any 20-something preparing to take over the town after a day in the office. Proving that red lips rarely go out of style, the duo shows sophistication with a youthful twist as they pose in the twilight. With the holidays just around the corner, there's no better time than now to check out Billy Rood's 'Watermark' photoshoot for some [festive party wardrobe inspiration](https://www.trendhunter.com/trends/mcqueen-holiday-2025). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 45% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Urban Skyline Photography:** Disruptive innovation opportunity: Develop a mobile app that allows users to easily capture stunning urban skyline shots at different times of day. - **Nightlife Fashion:** Disruptive innovation opportunity: Create a sustainable fashion brand that offers sophisticated and stylish outfits designed specifically for nighttime activities. - **Twilight Aesthetic:** Disruptive innovation opportunity: Design an augmented reality filter that enhances photos with a twilight-inspired aesthetic, appealing to social media enthusiasts. ### Industries Being Reshaped - **Photography:** Disruptive innovation opportunity: Develop a compact and user-friendly camera technology that specializes in capturing high-quality urban night shots. - **Fashion:** Disruptive innovation opportunity: Launch an online platform that offers personalized fashion recommendations for night-out ensembles, tailored to individual preferences and body types. - **Augmented Reality:** Disruptive innovation opportunity: Partner with architectural firms to create an augmented reality platform that allows users to virtually experience and visualize urban spaces during twilight hours. ## Related on Trend Hunter - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Hotel-Inspired Bridal Collections](https://www.trendhunter.com/trends/the-st-regis-chicago-x-atelier-mira-couture.md)