# Sweetly Innocent Swimwear The Billy & Lola Summer 2012 Collection is a Breath of Fresh Air By Meghan Young | Published 2011-11-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/billy-lola-summer-2012 References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/billy-and-lola-summer-2012.aspx) & [billyandlola.au](http://www.billyandlola.com.au/) The Billy & Lola Summer 2012 swimwear collection offers a welcomed change the sexually-charged beachwear that has been popular lately. Of course, bathing suits can't help but be skin-revealing, but there is a sweet innocence to this design that provides a breath of fresh air. Feminine, flirty and, most importantly, eco-friendly, the Billy & Lola Summer 2012 swimwear collection specializes in designs both beautiful and ethical. Made from [recycled, vintage and organic cotton fabrics](https://www.trendhunter.com/trends/vitamin-a-1), the swimsuits are inspired by their [retro roots](https://www.trendhunter.com/trends/tyler-mcgillivary-3). For instance, there is a lot of references to the '50s, '60s and '70s in the cuts and styles of each suit. Based in Melbourne, the Billy & Lola Summer 2012 swimwear collection will have people in the Northern Hemisphere wishing summer was here. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 76% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Swimwear:** Creating swimwear from recycled, vintage, and organic cotton fabrics provides an opportunity for disruptive innovation in the fashion industry. - **Retro-inspired Swimwear:** Drawing inspiration from the '50s, '60s, and '70s in swimwear designs opens up opportunities for disruptive innovation in the retro fashion market. - **Innocent and Modest Swimwear:** Offering a sweet and innocent alternative to sexually-charged beachwear provides an opportunity for disruptive innovation in the swimwear industry. ### Industries Being Reshaped - **Fashion:** The eco-friendly and retro-inspired swimwear trends are disruptive innovation opportunities within the fashion industry. - **Sustainable Fashion:** The eco-conscious materials used in the swimwear collection present disruptive innovation opportunities in the sustainable fashion industry. - **Beachwear:** Providing an alternative to sexually-charged beachwear creates a disruptive innovation opportunity in the beachwear industry. ## Related on Trend Hunter - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md)