# Energy Drinks That Come With Condoms The Billy Boy By Howard Wu | Published 2008-07-01 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/billy-boy-new-energy-drink-condom-included References: [bevnet](http://www.bevnet.com/reviews/billyboy/) I had to do some research to convince myself that this one wasn't a hoax. The Billy Boy energy drink is yet another creation stemming from the popularity of [sport energy drinks](https://www.trendhunter.com/trends/lucky-energy). However, Billy Boy does have some unique attributes such as: - it is produced by a condom manufacturer - the [artwork on the can](https://www.trendhunter.com/trends/el-jefe-energy) features an animated penis juggling fruit - a condom is included with each purchase - according to the [http://www.bevnet.com](http://www.bevnet.com), it just doesn't taste very good ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 55% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Condom-infused Energy Drinks:** Opportunity for the creation of energy drinks that incorporate condoms as a unique selling point, combining sexual health with a boost of energy. - **Crossover Marketing:** Disruptive innovation opportunity to explore collaborations between condom manufacturers and other industries, such as energy drinks, to create unique and attention-grabbing products. - **Artistic and Provocative Packaging:** Potential for disruptive innovation in the energy drink industry by designing attention-grabbing packaging that pushes boundaries and sparks conversation. ### Who This Affects Most - **Condom Manufacturing:** Opportunity for condom manufacturers to diversify their product offerings by entering the energy drink market and capitalizing on the growing popularity of sport energy drinks. - **Energy Drink:** Disruptive innovation opportunity for energy drink companies to partner with condom manufacturers to create unique and attention-grabbing products that appeal to a broader audience. - **Packaging and Design:** Potential for disruptive innovation in the packaging and design industry to cater to the demand for artistic and provocative packaging in the energy drink market. ## Related on Trend Hunter - [Performance-Boosting Energy Drinks](https://www.trendhunter.com/trends/functional-energy-drink.md) - [Better-for-You Energy Drinks](https://www.trendhunter.com/trends/lucky-beverage-lucky-fck.md) - [Non-Alcoholic Energy Drinks](https://www.trendhunter.com/trends/budweiser-beats.md) - [Candy-Inspired Performance Energy Drinks](https://www.trendhunter.com/trends/performance-energy-drink1.md) - [Sparkling Energy Drinks](https://www.trendhunter.com/trends/lucky-fck-energy.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/better-buzz-coffee-roasters.md) - [Cheeky Libido-Boosting Beverages](https://www.trendhunter.com/trends/drink-redacted.md) - [Candy-Flavored Energy Shots](https://www.trendhunter.com/trends/5hour-energy-tasty-caffeine.md) - [Energy-Boosting Canned Cocktails](https://www.trendhunter.com/trends/caffeinated-alcoholic-beverage.md)