# Optical Illusion Sportsvertising Mammoth Mountain Ski Uses Bill(snow)boarding For Attention By Hayley Grieve | Published 2009-02-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/billsnowboarding-optical-illusion-sportsvertising References: [PartnershipActivation](http://www.PartnershipActivation.com/) & [mammothmountain](http://www.mammothmountain.com) Those with their hands on the advertising budget in Mammoth Mountain, California, have discovered the marketing genius in [3D illusionary billboards](https://www.trendhunter.com/trends/worlds-heaviest-billboard). The faux half-pipe wall, complete with a suspended snowboarder cut-out, is a sure-fire way to get more drivers to do a double take. Mammoth Mountain Ski resort is the tallest resort in California, and the area has well positioned itself as a [full-fledged brand](https://www.trendhunter.com/trends/mosaic-north-america), complete with logo. This motion-inspired advert is perfect for luring in the young and adventurous snowboarding crowd each season. Trend Hunter has spotted its fair share of brilliant [3D and engaging billboards](https://www.trendhunter.com/trends/outdoor-advertising-campaign) as seen in the collection below. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 88% | Activity: 55% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **3D Illusionary Billboards:** Opportunities for advertisers to create engaging and interactive campaigns using 3D technology for increased brand recognition. - **Motion-inspired Advertising:** Innovation opportunities for brands to incorporate movement and dynamic visuals in their advertising for increased attention and engagement. - **Outdoor Advertising:** Potential for companies to explore outside advertising spaces as a unique way to connect with consumers through eye-catching and memorable campaigns. ### Sectors Adopting This - **Advertising:** Opportunities for advertisers to push the boundaries of conventional advertising and create more attention-grabbing campaigns. - **Hospitality and Tourism:** Innovation opportunities for companies in the hospitality and tourism industry to incorporate unique and memorable advertising tactics to attract consumers. - **Sports and Recreation:** Potential for companies in the sports and recreational industry to explore creative advertising methods to reach and connect with their target audience. ## Related on Trend Hunter - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md)