# Colorful Tortoiseshell Shades Billionaire Boys Club Sunglasses are Worth Slowing Down For By Brian G Randles | Published 2010-01-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/billionaire-boys-club-sunglasses References: [hypebeast](http://hypebeast.com/2010/01/billionaire-boys-club-series-8-sunglasses-tortoise-shell/) & [bbcicecream.co.jp](http://www.bbcicecream.co.jp/blog/item/812.html) The hip hop inspired fashion line [Billionaire Boys Club](https://www.trendhunter.com/trends/clarks-originals-2) has released a slew of new [accessories and clothes](https://www.trendhunter.com/trends/potluck-club) for the spring and summer of 2010. A standout piece among the collection are these [tortoise shell pattern sunglasses](https://www.trendhunter.com/trends/the-harwood-20). The shades have a more colorful look, rather than the normal mundane colors you would typically see in a tortoise shell pattern. The sweet Billionaire Boys Club sunglasses will be available January 23, 2010. Check out more by following the links below. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 2% | Activity: 73% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Hip Hop Fashion:** There is an opportunity for disruptive innovation in creating new and unique accessories and clothing inspired by hip hop fashion. - **Colorful Sunglasses:** Disruptive innovation can be achieved by designing sunglasses with vibrant and unconventional colors. - **Tortoiseshell Patterns:** Opportunities for disruptive innovation lie in creating new and creative tortoiseshell patterns for accessories and clothing. ### Where This Applies - **Fashion:** The fashion industry can benefit from disruptive innovation in designing and producing hip hop inspired accessories and clothing. - **Eyewear:** There is room for disruptive innovation in the eyewear industry by introducing unconventional and colorful sunglasses. - **Accessories:** Disruptive innovation opportunities exist within the accessories industry by creating unique and eye-catching tortoiseshell patterns. ## Related on Trend Hunter - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Tortoise-Saving Glasses Capsules](https://www.trendhunter.com/trends/save-the-tortoise-collection.md) - [Mod Band-Honoring Sunglasses](https://www.trendhunter.com/trends/akila-blackbird-x-the-beatles.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Laidback Fashion Brand Sunglasses](https://www.trendhunter.com/trends/converse-sunglasses.md) - [UV-Activated Sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos.md) - [Collaborative LNY Shirts](https://www.trendhunter.com/trends/potluck-club.md) - [Blinged-Out Smart Glasses](https://www.trendhunter.com/trends/asap-rocky-1.md) - [Vibration Neon Sunglasses](https://www.trendhunter.com/trends/Neon-Light-Collection.md)