# Edgy Tomboy Lookbooks The Billionaire Boys Club SS 2014 Makes Room for the Ladies By Vasiliki Marapas | Published 2014-05-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/billionaire-boys-club-ss-2014 References: [highsnobiety](http://www.highsnobiety.com/2014/05/24/billionaire-boys-club-springsummer-2014-girl-editorial/) & [bbcicecream](https://www.bbcicecream.com/) The Billionaire Boys Club SS 2014 'Girl' editorial features photography by creative collective BASIS, NY. This proverbial boys club knows that it might be a man's world, but it'd be nothing without a woman. The collection features the brand's signature t-shirts and hoodies, tailored to fit the Billionaire girls, as well as brand-new items like the BBC Wealth News Tank and BBC Gravel Tank. Looking cool doesn't mean that you can't be comfortable; these casual garments are the epitome of effortless street style. The collection is sure to be a hit with existing fans, but I wouldn't be surprised if it lured a few new faces into the mix. The nonchalant, laid-back fashions that make up the Billionaire Boys Club SS 2014 collection will surely become a summer staple. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 100% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Gender-inclusive Fashion:** Opportunity for fashion brands to expand their product lines and marketing to cater to a wider audience, breaking gender stereotypes in fashion. - **Casual Streetwear:** Growing trend in fashion, opportunity for brands to cater to consumers seeking both style and comfort in everyday wear. - **Effortless Style:** Opportunity for brands to promote low-maintenance, comfortable, and trendy fashion styles that appeal to consumers looking for a less demanding fashion experience. ### Sectors Adopting This - **Fashion Industry:** Opportunity for fashion brands to innovate and expand their product lines and marketing strategies to cater to a wider audience seeking gender-inclusive, casual, and comfortable streetwear. - **Retail Industry:** Opportunity for retailers to capitalize on the growing demand for casual, comfortable, and gender-inclusive fashion by offering a wider range of products that appeal to diverse consumer groups. - **Marketing Industry:** Opportunity for marketing firms to help fashion and retail brands reach new consumer groups seeking gender-inclusive, comfortable, and trendy styles, potentially through targeted social media campaigns and influencer collaborations. ## Related on Trend Hunter - [Sporty Collab Streetwear](https://www.trendhunter.com/trends/starfield-collection.md) - [Collaborative LNY Shirts](https://www.trendhunter.com/trends/potluck-club.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Edgy Accessible Collections](https://www.trendhunter.com/trends/the-black-edit.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [California-Inspired Apparel Drops](https://www.trendhunter.com/trends/boys-lie-license-plate.md) - [Effortlessly Elegant Womenswear](https://www.trendhunter.com/trends/veronica-beard-springsummer-2024.md)