# Billionaire Athletes Tiger Woods on Track for 2011 By Marissa Brassfield | Published 2008-08-19 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/billionaire-athletes-tiger-woods-on-track-for-2011 References: [luxist](http://www.luxist.com/2008/08/19/tiger-woods-will-be-worlds-first-billionaire-athlete/) In 2010, Tiger Woods' career earnings will reach the $1 billion mark, making him the first billionaire athlete. However, since Tiger Woods has such hefty taxes and management fees, he won't actually be a billionaire for another year or so. According to Forbes, prize money from golfing only accounts for about one-tenth of his earnings. The rest comes from his prior and current endorsement deals from [Nike](https://www.trendhunter.com/trends/tr1), [Tag Heuer](https://www.trendhunter.com/trends/tag-heuer-connected-calibre-e4-x-malbon-golf-edition), Gilette, [Gatorade](https://www.trendhunter.com/trends/exceptional-high-school-athletes), Buick and Titleist. Woods wouldn't be the first world-class athlete to become a billionaire. He would, however, be the first whose career has only involved playing a sport. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 58% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Billionaire Athletes:** The rise of athletes reaching billionaire status through endorsement deals and career earnings. - **Celebrity Endorsements:** The increasing importance of endorsement deals for athletes in generating significant income beyond prize money. - **Sports Business:** Exploring the lucrative opportunities and financial potential within the sports industry. ### Where This Applies - **Sports Marketing:** Leveraging the popularity and influence of athletes to create successful marketing campaigns. - **Athletic Apparel:** Capitalizing on the demand for sports-related merchandise and clothing, fueled by endorsements from billionaire athletes. - **Investment Management:** Providing specialized financial services to high-earning athletes to maximize and preserve their wealth. ## Related on Trend Hunter - [Golf Simulation Video Games](https://www.trendhunter.com/trends/pga-tour-2k23.md) - [Historic Athlete Cereal Packaging](https://www.trendhunter.com/trends/wheaties-century-box.md) - [Professional Golfer Sponsorship Agreements](https://www.trendhunter.com/trends/professional-golfers.md) - [Youthful Golf-Focused Brand Ambassadors](https://www.trendhunter.com/trends/akshay-bhatia.md) - [Gamified Golfing Experiences](https://www.trendhunter.com/trends/golf2earn-platform.md) - [Esports Influencer Tours](https://www.trendhunter.com/trends/pga-tour-2k23-1.md) - [Collaborative Golfer Smartwatches](https://www.trendhunter.com/trends/tag-heuer-connected-calibre-e4-x-malbon-golf-edition.md) - [NFT Golf Games](https://www.trendhunter.com/trends/golf-mode.md) - [Auto Brand Golf Experiences](https://www.trendhunter.com/trends/the-genesis-invitational-2024.md)