# Theater-Inspired Children's Stores Vives St-Laurent Designs the Interior of Billie Le Kid By Kalin Ned | Published 2023-05-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/billie-le-kid1 References: [dezeen](https://www.dezeen.com/2023/05/01/vives-st-laurent-billie-le-kid-boutique-mont-tremblant/)  [Billie Le Kid](https://www.trendhunter.com/trends/billie-chia-pet) is a Montreal-based brand that specializes in clothing and toys for babies, toddlers, and older kids. Most recently, the company opened a retail location in Mont-Tremblant—a popular Canadian ski resort in Quebec. For the retail project, Billie Le Kid tapped the interior design studio [Vives St-Laurent](https://www.trendhunter.com/trends/wood-residence) which embraced the [aesthetics of a theater](https://www.trendhunter.com/trends/cubbitts-west-village) for the design. The idea was to "capture the spirit of the brand while reflecting its [colorful and whimsical] location." Various luxurious materials and color choices were employed in the interior to realize the vision. For one, Vives St-Laurent used a bright color palette, boasting blue-on-blue for the storefront and soft pastel colors and natural wood tones for the inside. The checkout counter, on the other hand, features Bianco Carrara marble while "painted tongue-and-groove panelling" add "a touch of nostalgia." Image Credit: Alex Lesage ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 75% | Activity: 45% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Theater-inspired Retail:** There is an opportunity to design retail spaces that embody the spirit of the theater, using luxurious materials. - **Colorful Interiors:** Retail brands can create engaging interiors by using bright and playful color palettes, like those found in the Billie Le Kid store. - **Nostalgic Touches:** Incorporating vintage design elements, like painted tongue-and-groove panelling, in modern retail spaces can add a touch of nostalgia and personality. ### Where This Applies - **Children's Retail:** The children's retail industry can benefit from creating immersive retail experiences through using luxurious materials and playful color palettes. - **Interior Design:** Interior designers can utilize the trend of theater-inspired retail and incorporate vintage design elements to elevate modern spaces. - **Toy Industry:** Toy brands can get inspiration from Billie Le Kid's store and create retail spaces that are both playful and engaging. ## Related on Trend Hunter - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [Kid-Designed Sculptural Furniture](https://www.trendhunter.com/trends/galerie-philia.md) - [Vibrantly Designed Nursery Centers](https://www.trendhunter.com/trends/multichildcare-crche.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Romantic Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-interior.md) - [Distinctive Luxury Retail Spaces](https://www.trendhunter.com/trends/jacquemus-boutique.md) - [Concierge-Style Nursery Stores](https://www.trendhunter.com/trends/babyletto.md)