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# Infant-Catered Bright Streetwear
Billie Ellish Expands her Merchandise to Fit Kids and Infants

By Amy Duong | Published 2019-11-20 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/billie-eilish
References: [hypebeast](https://hypebeast.com/2019/11/billie-eilish-kids-infants-clothing-line-lookbook-release) & [store.billieeilish](https://store.billieeilish.com/collections/billie-eilish-kids)

Billie Eilish expands her [merchandise offerings](https://www.trendhunter.com/trends/blackpink-and-fragment) to be more family-friendly, featuring sizes that fit every one of different ages. The latest drop by the young singer features designs that are designed for [infants and kids](https://www.trendhunter.com/trends/patta-aw25-kids), arriving in the same design language.

There are lime green sweatsuits, shorts, tees, hoodies, [onesies, beanies](https://www.trendhunter.com/trends/modern-moments), and more -- all of which are complete with graphics that nod to the artist herself. The main visual that is adorned on the merchandise design is the "BE" emblem in an airbrushed design manner. There are also a series of goods in a white base foundation for those who prefer more muted options. The entire collection is now available to shop online at Billie Eilish's online store.

Image Credit: blōhsh

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 79% | Activity: 56% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies)

## Key Themes

### What Makes This Trend Stand Out

- **Child-centric Streetwear:** This trend showcases the expansion of streetwear brands to cater to infants and kids, providing an opportunity for niche and personalized clothing options.
- **Family-friendly Merchandise:** With artists like Billie Eilish expanding their merchandise to include sizes for all ages, there is a growing market for family-friendly merchandise that allows fans of all ages to participate and enjoy.
- **Artist-inspired Infant Fashion:** The rise of artist-inspired infant fashion creates a unique opportunity for collaborations between musicians and clothing brands, offering exclusive designs that appeal to parents and young fans alike.

### Sectors Adopting This

- **Fashion and Apparel:** The fashion and apparel industry can capitalize on this trend by developing specialized lines of streetwear for infants, kids, and families.
- **Music Merchandise:** The music merchandise industry can explore partnerships with artists to expand their offerings and include merchandise options for infants and kids, creating a more inclusive and diverse fan base.
- **Online Retail:** As artists expand their merchandise offerings to include options for infants and kids, online retailers can seize the opportunity to become the go-to platform for purchasing child-centric streetwear and artist-inspired infant fashion.

## Related on Trend Hunter

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