# Vegan Celebrity-Themed Shirts Vegan Club T-Shirt Debuts Billie Eilish Shirt After Her Vegan Pledge By Grace Mahas | Published 2019-07-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/billie-eilish-shirt References: [vegnews](https://vegnews.com/2019/6/billie-eilish-joins-vegan-club-with-tony-kanal-miley-cyrus-and-joaquin-phoenix) & [veganclub.co](https://veganclub.co/products/copy-of-joker-featuring-joaquin-phoenix-vegan-club-t-shirt) Iconic singer Billie Eilish, recently encouraged her 26 million fans to go vegan on social media, after which, the '[Vegan Club](https://www.trendhunter.com/trends/vegan-bio-milk) T-Shirt' company launched a Billie Eilish shirt. The design features a drawing of Billie's face in black and white, with "Vegan Club" printed beneath it. It was created by street artist Constantin Philippou who has created other celebrity-inspired designs for the brand including Tony Kanal, Miley Cyrus, and Joaquin Phoenix. The brand is committed to promoting veganism in popular culture. Philippou states: “We are an activist brand with the main goal of veganizing the world through the subliminal power of vegan artworks and fashion.” This messaging is completely in-line with Billie's activism, as the pop icon recently shared disturbing footage from an undercover investigation at a dairy farm and pleaded with her fans to go cruelty and animal-free. The Billie Eilish shirt is available for pre-order and profits will be donated to [animal rights organizations](https://www.trendhunter.com/trends/humane-world-for-animals). Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 79% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Celebrity-inspired Vegan Apparel:** Opportunity for vegan fashion brands to collaborate with celebrities and capitalize on the growing trend of veganism in popular culture. - **Activist-driven Fashion:** Opportunity for fashion brands to align their messaging with ethical and activist-driven causes, and connect with influencers that share the same values. - **Veganism in Pop Culture:** Opportunity for brands to leverage the rising popularity of veganism in popular culture to promote their ethical values and reach new audiences. ### Industries Being Reshaped - **Vegan Fashion:** Opportunity for the vegan fashion industry to expand and cater to a growing consumer base by partnering with influential activists and celebrities. - **Animal Rights Organizations:** Opportunity for animal rights organizations to leverage the growing trend of veganism in pop culture to raise awareness and funds for their cause. - **Celebrity-driven Merchandise:** Opportunity for merchandise companies to collaborate with celebrities and develop products aligned with their activism and brand values. ## Related on Trend Hunter - [Plant-Powered Breakfast Clubs](https://www.trendhunter.com/trends/wiiildy-good-breakfast-club.md) - [Singer-Centric Graphic Apparel Capsules](https://www.trendhunter.com/trends/billie-eilish-capsule.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Vegan Lifestyle Lines](https://www.trendhunter.com/trends/tabitha-brown.md) - [Vegan Football Kits](https://www.trendhunter.com/trends/vegan-football-kit.md) - [Plant-Based Pop Star Campaigns](https://www.trendhunter.com/trends/alpro-and-zara-larsson.md) - [Animal-Free Material Purses](https://www.trendhunter.com/trends/gucci-horsebit-1955-bag.md) - [Next-Generation Plant-Based Milk Campaigns](https://www.trendhunter.com/trends/silk-nextmilk-campaign.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md)