# Playful Body Hair Planters The Limited-Edition Billie Chia Pet Grows Fuzzy Green Underarms By Laura McQuarrie | Published 2025-08-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/billie-chia-pet References: [wwd](https://wwd.com/pop-culture/new-fashion-releases/billie-chia-pet-collaboration-1238033465/) & [mybillie](https://mybillie.com/products/chia-pet)  As part of its mission to reframe how [female body hair](https://www.trendhunter.com/trends/any-hair-anywhere) is perceived by the public, Billie teamed up with an iconic clay figurine brand to launch a limited-edition [Billie Chia Pet](https://www.trendhunter.com/trends/billie-x-ian-charms). This fun throwback product is touted as one that's completely "free from societal shame and totally made-up beauty standards," and it underscores the brand's commitment to empowered choice. The Billie Chia Pet takes the form of a handmade decorative planter in the shape of a woman with her arms raised. As such, once the Chia has been fully submerged for 30 minutes, the seed paste can be applied to the planter's [underarm area](https://www.trendhunter.com/trends/kaianaturals) to create growth where body hair would naturally grow. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 71% | Activity: 70% | Freshness: 47% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Empowerment Through Self-expression:** By utilizing playful products to challenge beauty norms, there is an opportunity to spark conversations around personal choice and self-expression. - **Nostalgic Brand Collaborations:** Collaborations that fuse iconic nostalgic elements with contemporary values can create unique products that resonate emotionally with consumers. - **Body Positivity Merchandise:** Developing merchandise that celebrates natural body features aligns with the growing body positivity movement, offering diverse new market opportunities. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can explore innovative products that emphasize authenticity and individuality in grooming choices. - **Home and Garden Decor:** The incorporation of playful, thematic decor appeals to consumers looking for unique and conversation-starting home accents. - **Toys and Collectibles:** Revitalizing classic toy concepts with modern themes can attract a wider audience interested in novelty and cultural commentary. ## Related on Trend Hunter - [Empowering Body Hair Campaigns](https://www.trendhunter.com/trends/body-hair-cmapaign.md) - [Body-Positive Charm Bikinis](https://www.trendhunter.com/trends/billie-x-ian-charms.md) - [Body Hair Waxing Kits](https://www.trendhunter.com/trends/billie.md) - [Affordable Targeted Bodycare](https://www.trendhunter.com/trends/billie-bodycare.md) - [Flora-Inspired Body Autonomy Campaigns](https://www.trendhunter.com/trends/full-bush-summer.md) - [pH-Balancing Deodorants](https://www.trendhunter.com/trends/aha-deodorant.md) - [Body Hair-Centric Kits](https://www.trendhunter.com/trends/fur-kits.md) - [Upcycling Body Hair Initiatives](https://www.trendhunter.com/trends/pubes-for-the-planet.md) - [Dinosaur-Inspired Planters](https://www.trendhunter.com/trends/chiasaurus-rex-planter.md)