# In-Your-Face Projection Ads 'Billbored' Projection Ads Will Light Up Your Life By Vittoria Natarelli | Published 2010-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/billbored-projection-ads References: [cakeheadlovesevil.wordpress](http://cakeheadlovesevil.wordpress.com/2010/05/05/billbored-projection-night-2/) & [billbored.org](http://www.billbored.org/) The Billbored projection ads are done by a group from London. They choose busy places around the city and project their opinion onto buildings. Billbored has be trotting around London projecting their billboards from a projector set up on top of a car. Some have statements such as, “Our campaign is bigger than yours!” Another says, “Vote! Every little helps.” The Billbored projection ads are short, to the point and pretty awesome. **Implications** - The 'Billbored' Projection Ads are a phenomenal idea for temporary ads in major urban areas. London might not look the same at any two times a day. Have a look for yourself at these incredible projection-based ads. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 74% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Projection-based Ads:** The rise of projection-based ads presents an opportunity for brands to create eye-catching and dynamic advertising campaigns. - **Temporary Urban Advertising:** The concept of temporary ads in major urban areas allows businesses to reach a large audience in a short period of time, stimulating interest and interaction. - **Innovative Outdoor Marketing:** Innovations in outdoor marketing, such as the 'Billbored' projection ads, offer brands a chance to stand out and engage with consumers in unique and memorable ways. ### Sectors Adopting This - **Advertising:** The advertising industry can leverage projection-based ads to create attention-grabbing campaigns that capture the interest of consumers. - **Urban Planning:** Urban planners and city officials can explore the use of temporary urban advertising as a way to promote cultural events, initiatives, or city branding. - **Event Marketing:** Event marketers can incorporate projection-based ads into their strategies to enhance the visual experience and create a lasting impression on attendees. ## Related on Trend Hunter - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md)