# Smoking TV Posters This Billboard Poster for the Young Pope Releases White Clouds of Smoke By Laura McQuarrie | Published 2017-05-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/billboard-poster References: [adweek](http://www.adweek.com/creativity/this-bus-stop-ad-for-the-young-pope-gives-off-puffs-of-white-smoke/) To announce the Brazilian debut of The Young Pope on Fox Channels, a unique [bus stop billboard poster](https://www.trendhunter.com/trends/outdoor-advertising-campaign) was set up. From afar, the billboard posters might just seem like most ads, which depict static images. However, from the right angle, the billboard actually looks to be releasing a [cloud of white smoke](https://www.trendhunter.com/trends/windows-of-selfcare) from a cigarette held by Jude Law's character in the TV series. This is because the placement of the bus stop is conveniently located in close proximity to a chimney that releases actual white smoke. As well as being a clever way to bring the bus stop poster to life, the white smoke also serves as a reference to the way that white smoke is released from the Sistine Chapel to announce the election of a new pope. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 86% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Interactive Billboards:** Creating billboards that interact with their environment, like this one that uses a chimney to release white smoke, can lead to more engaging advertising. - **Reference Marketing:** Referencing popular culture in advertising, like this billboard referencing The Young Pope TV series and the Sistine Chapel, can create a memorable and relatable experience for consumers. - **Subliminal Advertising:** Using subtle and unexpected elements in advertising, like the white smoke from the chimney, can create a lasting impression on consumers even if they don't consciously realize it. ### Who This Affects Most - **Outdoor Advertising:** Creating innovative and interactive outdoor advertising campaigns, like this smoking TV poster, can revolutionize the way companies reach their target audience. - **Television and Film:** Referencing popular TV shows and movies, like The Young Pope, in advertising can help increase viewership and create a stronger connection with audiences. - **Art and Design:** Blending art, design, and advertising can help create unique and memorable campaigns, like this smoking TV poster, that go beyond traditional methods. ## Related on Trend Hunter - [Popcorn Dispenser Billboards](https://www.trendhunter.com/trends/popcorn-dispenser-billboard.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md)