# Creative Playboy Billboard PLAY, BOY! By mediterranean | Published 2008-04-06 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/billboard-play-b0y References: [adsoftheworld](http://adsoftheworld.com/media/ambient/playboy_germany_play_boy) Oh, how I love creative subtle advertising like this PLAYB0Y outdoors billboard in Germany. The challenge was to create a billboard that makes men aware of PLAYB0Y in a subtle unusual way using the idea of “PLAY, BOY!” without using nudity. The Philipp und Keuntje ad agency, Hamburg, Germany came up with an outdoors billboard design that is kid-friendly during the day with just the logo and “PLAYB0Y” word visible on a golden background. However, when [lit at night](https://www.trendhunter.com/trends/market-street-halloween-pizza) an illusion of two breasts is created with the “PLAYB0Y” becoming “PLAY, BOY!”. Check out another creative PLAYB0Y ad that looks innocent until you look close: ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 94% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Subtle Advertising:** Exploring ways to advertise a product in subtle and unconventional ways leading to consumer interest and brand awareness - **Kid-friendly Design:** Designing brand materials like billboards and hoardings that are kid-friendly and aesthetically pleasing without compromising on the brand message - **Illusory Effects:** Creating an element of surprise or using illusions to spark curiosity and interest in the brand using advertising ### Where This Applies - **Marketing and Advertising:** Developing creative marketing and advertising strategies to enhance brand awareness, attract and retain customers, and stand out from competition - **Graphic Design:** Innovating the use of design elements, such as color, typography, light, and illusion, to create visually appealing and memorable brand materials that capture customer attention - **Entertainment:** Using creative advertising tactics to entertain and engage consumers, generating buzz and viral media coverage that ultimately drives business performance ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md)