# Vertical Public Parks Billboard Park Uses a Honeycomb Design to Build Up Instead of Out By Michael Hines | Published 2011-08-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/billboard-park References: [ecofriend](http://www.ecofriend.com/entry/efgh-designs-green-recreational-landscape-rosario/) & [efgh-ny](http://www.efgh-ny.com/) [Billboard](https://www.trendhunter.com/trends/vollebak-mars-billboard) Park is a new public park designed to put a modern twist on the architecture of Rosario, Argentina. Billboard Park is a vertical park designed to look like a honeycomb. Lush greenery is interspersed throughout the park with free spaces used to give visitors a unique view of the city. Billboard park was designed by New York-based architectural firm EFGH Architectural Design Studio. The park is designed to stick out among the classic architecture that the city is known for. The park is designed to make good use of its small space by building up instead of out. It is only a matter of time before vertical farms become popular in cities as evident by the recent glut of [urban farm designs](https://www.trendhunter.com/trends/host). Vertical parks may not be too far ahead in the future. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 61% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Vertical Parks:** The concept of vertical parks offers a disruptive innovation opportunity to utilize limited urban spaces efficiently. - **Honeycomb Design:** The honeycomb design trend presents a disruptive innovation opportunity to create visually stunning and environmentally friendly structures. - **Urban Farm Designs:** The rising trend of urban farm designs suggests a disruptive innovation opportunity to bring sustainable agriculture into cities. ### Industries Being Reshaped - **Architecture:** The architecture industry can explore the disruptive innovation opportunity of vertical park designs using unique and space-efficient concepts. - **Urban Planning:** Urban planning professionals can explore the disruptive innovation opportunity of incorporating honeycomb designs in public parks for enhanced aesthetics and functionality. - **Agriculture:** The agriculture industry can leverage the disruptive innovation opportunity of vertical farms in urban areas to meet the demand for locally sourced produce. ## Related on Trend Hunter - [Park-Covered Structural Buildings](https://www.trendhunter.com/trends/ola-palermo.md) - [Greenery-Filled Skyscraper Terrarium](https://www.trendhunter.com/trends/terrarium-cheongdam.md) - [Terraced Urban Landmarks](https://www.trendhunter.com/trends/go-park-sai-sha.md) - [Urban Roofscape Projects](https://www.trendhunter.com/trends/central-yards.md) - [Upcoming Architectural Floating Parks](https://www.trendhunter.com/trends/centroparco.md) - [Urban Ecological Design Projects](https://www.trendhunter.com/trends/urban-ecological-design.md) - [Eye-Catching Basketball Parks](https://www.trendhunter.com/trends/basketball-park.md) - [Elevated Park Nature Lookouts](https://www.trendhunter.com/trends/amager-nature-park.md) - [Organic Urban Playgrounds](https://www.trendhunter.com/trends/the-boulder-park.md)