# Outdoor Display Reality Shows Yellow Pages' 'The Billboard Master' Hosts Contentious Ad Space By Katie Cordrey | Published 2010-09-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/billboard-master References: [funnycommercialsworld](http://www.funnycommercialsworld.com/yellow-pages-launched-a-reality-show-in-a-billboard-the-billboard-master-4221.html) The Yellow Pages has launched 'The [Billboard](https://www.trendhunter.com/trends/dreamies-treats) Master' reality project in Israel. A visible-to-the-street, two-compartment living space is inhabited by Big Brother winner Eliraz Sadeh and Survivor winner Natan Bashevikin who compete with one another doing [assignments and tasks](https://www.trendhunter.com/trends/asda-checkout-challenge). As each challenge is completed, a divider is moved to increase the size of the winner's side of the habitat while decreasing the size of the loser's. The Billboard Master game goes on until one participant is literally squeezed out. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 53% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Reality TV:** Disruptive innovation opportunity: Create interactive reality shows that engage viewers and allow them to influence the outcome. - **Outdoor Advertising:** Disruptive innovation opportunity: Develop dynamic and interactive outdoor advertising strategies that captivate audiences and generate higher engagement. - **Competitive Marketing:** Disruptive innovation opportunity: Introduce competitive marketing campaigns that leverage gamification elements to increase brand awareness and customer engagement. ### Sectors Adopting This - **Television Broadcasting:** Disruptive innovation opportunity: Incorporate interactivity and real-time audience participation into traditional television broadcasting to capture and retain viewers. - **Advertising and Marketing:** Disruptive innovation opportunity: Explore new ways to transform outdoor advertising landscapes by embracing creativity, interactivity, and immersive technologies. - **Entertainment and Media:** Disruptive innovation opportunity: Merge gaming elements with traditional entertainment to create unique and engaging experiences for audiences. ## Related on Trend Hunter - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Fan-Powered Reality Competitions](https://www.trendhunter.com/trends/pretzel-crust-island.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md) - [Sweating Billboards](https://www.trendhunter.com/trends/sweating-billboard.md)