# Edible Billboard Maps OpenTable Created a First-of-Its-Kind Edible Billboard of London Cuisine By Laura McQuarrie | Published 2019-06-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/billboard-map References: [campaignlive](https://www.campaignlive.co.uk/article/opentable-maps-londons-cuisine-edible-billboard/1589046) & [opentable](https://www.opentable.co.uk/) London is recognized as one of the most diverse and interesting food capitals in the world and to celebrate this, restaurant booking service [OpenTable](https://www.trendhunter.com/trends/icons-programs) launched an edible billboard map of the city. During set hours of the day, people can visit the interactive billboard set up on [King’s Cross Euston Road](https://www.trendhunter.com/trends/sailing-into-summer-with-kings-hawaiian) to sample a variety of globally inspired canapé-style dishes. Thanks to the immense number of food options within the city, which can be overwhelming, the edible billboard map has the potential for locals and visitors alike to find something that suits their tastes in the moment. Each of London's boroughs is represented by a dish that captures the essence of the area—for example, Lambeth is mapped by Turkish delights and [Tower Hamlets](https://www.trendhunter.com/trends/summer-of-sos) is known as a place to eat top-quality Bangladeshi biryani. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 84% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Food Maps:** Developing new ways to interact with food such as edible maps can enhance the customer's experience and provide a competitive advantage. - **Localized Cuisine Promotion:** Promote and celebrate local cuisine by creating experiences centered around dishes that capture the essence of a particular region or area. - **Experiential Advertising:** Create unique and immersive opportunities for customers to engage with brands through food and other sensory experiences. ### Who This Affects Most - **Hospitality Industry:** Restaurants, hotels, and other hospitality businesses can use interactive food experiences to attract customers and create memorable experiences. - **Advertising Industry:** Marketers and advertisers can incorporate sensory elements like taste and smell to create more engaging campaigns and reach a wider audience. - **Tourism Industry:** Tourism boards and travel companies can use localized food experiences as a way to promote their destinations and provide unique and memorable experiences for visitors. ## Related on Trend Hunter - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Summer-Forward Food Billboards](https://www.trendhunter.com/trends/let-your-summer-side-out.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Festive Scratch-and-Sniff Billboards](https://www.trendhunter.com/trends/scratch-and-sniff-billboard.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Tomato-Themed Dining Experiences](https://www.trendhunter.com/trends/immersive-dining-experience.md) - [Playful Restaurant Pop-Ups](https://www.trendhunter.com/trends/restaurant-of-imagination.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md)