# Magical Floating Billboards This Billboard Advertising Stunt Cleverly Promotes a Magic Festival By Laura McQuarrie | Published 2014-11-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/billboard-advertising References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/le-festival-de-magie-de-quebec-creates-magical-billboard-youll-ever-see/) & [festivaldemagie](http://www.festivaldemagie.ca/) This creative [billboard advertising stunt](https://www.trendhunter.com/trends/outdoor-advertising-campaign) for Le Festival de Magie de Québec shows a taste of the kind of magic that you can expect from attending the festival. The billboard set up to look as though a guy was putting up [the billboard pasting](https://www.trendhunter.com/trends/worlds-heaviest-billboard) where people could easily see him, which doesn't seem too out of the ordinary. However, in a few moments, the red broom in the guy's hand starts to magically lift and float away, seemingly under the control of the guy. Although most of the public probably never found out how this magical advertising stunt was pulled off, it simply involved a mechanical system behind the poster. Either way, the illusion was pretty entertaining and it would certainly make you do a double take if you weren't expecting it. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 13% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Why This Trend Is Growing - **Interactive Billboards:** Using technological advancements to create captivating and interactive billboards. - **Augmented Reality Advertising:** Incorporating augmented reality technology to create engaging and memorable advertising experiences. - **Immersive Advertising:** Creating immersive experiences through the use of special effects and illusions to capture the attention of potential customers. ### Industries Being Reshaped - **Advertising:** Integrating new technology and creative ideas into traditional advertising methods for a more effective approach. - **Event Management:** Incorporating innovative advertising strategies into event planning to create unique and memorable experiences for attendees. - **Entertainment:** Integrating special effects and illusion technology into entertainment shows and productions to create more captivating and immersive experiences for audiences. ## Related on Trend Hunter - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md) - [Illusory Fry Billboards](https://www.trendhunter.com/trends/fing-fing-cajun-chips.md)