# Maple Syrup Awareness Campaigns The Bill the Maple Campaign Promotes the Use of Real Maple Syrup By Katherine Pendrill | Published 2023-12-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bill-the-maple References: [brandeating](https://www.brandeating.com/2023/12/maple-from-canada-will-pay-your-maple-syrup-fee.html)  Maple from Canada, the brand by Québec Maple Syrup Producers, is running an interesting new campaign called 'Bill the Maple,' which aims to promote the superior taste of real maple syrup. In the U.S., many people will reach for 'table syrup' or 'pancake syrup' instead of real maple syrup, often due to the cost of buying the real thing. To encourage people to make the switch to pure maple syrup, Maple from Canada is offering to reimburse consumers for any extra fee they may incur when eating out and choosing pure maple syrup instead of table syrup. The campaign is cleverly called 'Bill the Maple,' and the ultimate goal is to show Americans just how different (and how much better) real maple syrup is. To take part in the promotion, simply visit your [favorite breakfast](https://www.trendhunter.com/trends/maple-bacon-pancakes). If you incur an extra for pure maple syrup, you can get your fee reimbursed now through December 30, 2023, by simply uploading a picture of your receipt with the extra charge to the Bill the Maple website. Image Credit: Maple from Canada ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 19% | Activity: 31% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Maple Syrup Awareness:** The 'Bill the Maple' campaign aims to promote the superior taste of real maple syrup and encourage consumers to make the switch from table syrup. - **Consumer Reimbursement:** Maple from Canada offers to reimburse consumers for any extra fee they may incur when choosing pure maple syrup instead of table syrup while eating out. - **Promotion Through Receipt:** Consumers can get their fees reimbursed by uploading a picture of their receipt with the extra charge to the 'Bill the Maple' website. ### Industries Being Reshaped - **Food and Beverage:** Real maple syrup producers can leverage the 'Bill the Maple' campaign to raise awareness and increase demand for their products in the food and beverage industry. - **Hospitality:** Restaurants, cafes, and breakfast places can attract more customers by offering pure maple syrup and participating in the 'Bill the Maple' promotion, which could enhance their business in the hospitality industry. - **Marketing and Advertising:** Advertising agencies and marketing firms can explore innovative strategies to support 'Bill the Maple' and help Maple from Canada effectively communicate the benefits of real maple syrup to consumers in the marketing and advertising industry. ## Related on Trend Hunter - [Value-Conscious Pancake Syrups](https://www.trendhunter.com/trends/maple-crest-pancake-syrup.md) - [Reimbursed Brunch Dates](https://www.trendhunter.com/trends/maple-mate.md) - [Accessible International Maple Syrups](https://www.trendhunter.com/trends/organic-maple-syrups.md) - [Canadian-Focused Campaigns](https://www.trendhunter.com/trends/look-for-the-leaf.md) - [Maple Syrup-Flavored Sodas](https://www.trendhunter.com/trends/canadian-maple-syrup-soda.md) - [Limited-Edition Maple-Infused Beers](https://www.trendhunter.com/trends/maple-from-canada.md) - [Breakfast-Themed Breakup Campaigns](https://www.trendhunter.com/trends/krusteaz-campaign.md) - [Buttery Maple Syrup Spreads](https://www.trendhunter.com/trends/maple-butter-spread.md) - [Maple-Flavored Tin Meats](https://www.trendhunter.com/trends/spam-maple-flavored.md)