# Carved Vegetable Bikinis The 'Big Is In' Campaign by Magimix By Elsa Blaine | Published 2008-07-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bikini-clad-veggies-magimix-big-is-in-campaign References: [advertolog](http://www.advertolog.com/paedia/prints/2008/06/30/202592/) & [magimix.fr](http://www.magimix.fr/index.php?rid=352&cid=3644&lg=502) 'Big Is In' campaign for the Magimix line of food processors features print ads which use Rubinesk, bikini-clad, veggies. [Food carving](https://www.trendhunter.com/trends/dish-pics) has been seeing a resurgence in recent days, and here we see eggplants, squash and potatoes carved into pleasantly plump swimsuit models. The new Magimix XL food processor is a high end appliance with a lexan bowl, automatically adjusting power and a 12 year motor guarantee. The Magimix 5200 XL model has an 1100w powerhouse and a 3.6 litre bowl. "The Magimix food processor was the domestic version of appliances designed for professional use," according to the [France](https://www.trendhunter.com/trends/pickle-nails-club) based company. The [ad campaign](https://www.trendhunter.com/trends/cook-different) was conceived by the Gray Ad Agency from Tel-Aviv, Israel. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 90% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Key Themes Behind This Trend - **Resurgence of Food Carving Art:** The trend of food carving is resurfacing, presenting opportunities for artists and culinary experts to innovate with new techniques and materials. - **Body Positive Marketing:** This trend of body positive marketing, featuring diverse body shapes and sizes, can create disruptive innovation opportunities for businesses to create inclusive campaigns and product lines. - **Versatile and High-performance Kitchen Appliances:** The trend of versatile and high-performance kitchen appliances can create opportunities for businesses to innovate and create new products that improve cooking and food preparation experiences. ### Where This Applies - **Food Art:** Food carving businesses can capitalize on the resurgence of this trend, offering training programs and art pieces that cater to a growing market of food art enthusiasts. - **Kitchen Appliances:** Kitchen appliance companies can create new and innovative products based on the trend of versatile and high-performance kitchen appliances that meet the demands of modern consumers. - **Advertising and Marketing:** Creative advertising agencies can create campaigns based on the trend of body positive marketing, highlighting inclusivity and diversity in their messaging to appeal to a wider audience. ## Related on Trend Hunter - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Pre-Portioned Food-Centric Holiday Campaigns](https://www.trendhunter.com/trends/dorot-gardens1.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Avocado-Shaped Vegetable Cutters](https://www.trendhunter.com/trends/avo-multifunction-veggie-cutter.md) - [Culinary Tradition Food Campaigns](https://www.trendhunter.com/trends/merchant-gourmet-yes-chef-campaign.md) - [Fresh Produce-Focused Campaigns](https://www.trendhunter.com/trends/fresh-european-produce.md)