# Masculine Bikini Photo Shoots This Rachel Saddedine Editorial for Fluide.G is Surprising By Anna Barr | Published 2012-08-02 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/bikini-boys-male-models-bathing-suit-editorial-swimwear-france References: [eclectic-society](http://eclectic-society.com/giggles-beach-bound-with-help-from-the-boys/) & [facebook](http://www.facebook.com/fluide.g) Swimwear editorial 'Bikini B*tch,' photographed by Rachel Saddedine for French cult women's magazine Fluide.G, has taken a new approach to getting women excited about this summer's bathing suits. Featuring male models for its August 2012 issue, this is an unexpected turn for editorials that has many people excited. This time of year, when magazines are flooded with airbrushed, stick-thin teenage models in the season's [newest bathing suits](https://www.trendhunter.com/trends/triangls-mirage-drop), Fluide.G offers a pleasurable experience with its [bikini-clad boys](https://www.trendhunter.com/trends/tom-daley-and-malibu). If the smart, vibrant accessorizing by stylist Linda Felinger looks good on men, then surely it will look good on the fairer sex. Set against a scenic beach backdrop with airy light, the models stand out in [neons, pink leopard prints](https://www.trendhunter.com/trends/country-club), wraps and hints of gold. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 74% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Gender-inclusive Fashion Shoots:** Opportunity for brands to challenge societal norms and embrace gender diversity in fashion advertising. - **Alternative Swimwear Editorial:** Chance for magazines to differentiate themselves by featuring unconventional models and swimwear styles. - **Bold Styling Choices:** Emerging trend of vibrant accessories and unique fashion combinations that can inspire new fashion lines. ### Who This Affects Most - **Fashion:** Brands can disrupt the industry by pushing boundaries and featuring diverse models in their campaigns. - **Magazine Publishing:** Opportunity for magazines to stand out by showcasing alternative and inclusive swimwear editorials. - **Accessories:** Potential for accessory brands to capitalize on the trend of bold styling choices and vibrant fashion combinations. ## Related on Trend Hunter - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Crochet Bikini Lines](https://www.trendhunter.com/trends/coverups-and-swimwear.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md)