# Rectilinear Monument Structures Bikini Berlin by SAQ Reinvents a Modernist German Landmark By Jana Pijak | Published 2014-06-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bikini-berlin References: [frameweb](http://www.frameweb.com/news/bikini-berlin-by-saq) & [saq.eu](http://www.saq.eu/) Located in the heart of former West Berlin, Bikini Berlin by [SAQ](https://www.trendhunter.com/trends/smartio-edu) reinvents the site's previous building ensemble known as Bikinihaus. The aged structure was an icon of "optimistic post-war modernism" and has received a much-needed update from designer Frederik Vaes and his SAQ team. The updated Bikini Berlin complex is made up of the five interconnected buildings that house a [high-rise office building](https://www.trendhunter.com/trends/kinzo-architekten), a cinema, a hotel and a parking garage. The building's north face also features a rooftop terrace that boasts a panoramic view of Berlin's Zoological Garden and Tiergarten park. In addition to work and residential spaces, the complex also features a [concept mall](https://www.trendhunter.com/trends/calwer-passage) that houses a series of small retail spaces. These spaces are home to local brands and designers rather than larger-scale chain retailers. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 20% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Rectilinear Monument Structures:** The transformation of iconic, outdated structures into modern architectural marvels presents opportunities for disruptive innovation. - **Concept Malls:** The rise of concept malls that prioritize local brands and designers over chain retailers creates new potential for disruptive retail experiences. - **Interconnected Buildings:** Designing interconnected buildings that serve multiple purposes introduces disruptive innovation opportunities for urban development. ### Where This Applies - **Architecture:** The renovation and transformation of iconic architectural landmarks offer the architecture industry opportunities to introduce innovative designs and technologies. - **Retail:** The concept mall trend allows the retail industry to explore new ways of showcasing local brands and engaging consumers through unique shopping experiences. - **Urban Development:** The integration of interconnected buildings within city landscapes presents the urban development industry with opportunities to rethink and optimize space usage for various purposes. ## Related on Trend Hunter - [Hotel Anniversary Renovations](https://www.trendhunter.com/trends/25hours-hotel-bikini.md) - [Renovated Historic Design Complexes](https://www.trendhunter.com/trends/boksto-6.md) - [Bright Red Timber Buildings](https://www.trendhunter.com/trends/haus-2.md) - [Pastel Tonal Apartment Blocks](https://www.trendhunter.com/trends/regensburg-quarter.md) - [Gallery-Like Elevated Retail Designs](https://www.trendhunter.com/trends/leica-store-gallery.md) - [Transformed Colorful Holiday Homes](https://www.trendhunter.com/trends/gdr-bungalow.md) - [Ultra-Modern Fashion Boutiques](https://www.trendhunter.com/trends/ibiza-boutique.md) - [Sleek Bicycle Store Designs](https://www.trendhunter.com/trends/bicycle-store.md) - [Large Headquarter-Transformed Housing](https://www.trendhunter.com/trends/hayes-park-central.md)