# Exfoliating Full-Body Scrubs Beia's Latest Product is a Powerful Body-Safe Scrub for Bikini Season By Colin Smith | Published 2024-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bikini-and-body-scrub References: [drugstorenews](https://drugstorenews.com/news-briefs/2024-04-16?article=beia-debuts-bikini-body-scrub) & [beiabeauty](https://beiabeauty.com/products/bikini-body-scrub)  Beia has introduced its new Bikini & Body Scrub, a skincare product designed to provide an all-over smoothing effect. The scrub is formulated to gently exfoliate, addressing concerns such as dry skin, ingrown hairs, and keratosis pilaris (KP). It features a blend of rice pumice, glycolic acid, and green tea, which work together to create gentle exfoliation for smooth, radiant skin. The product is suitable for use from the bikini line to underarms and other body areas, offering a comprehensive approach to skincare and self-care. The Bikini & Body Scrub by Beia is priced at $38.00 and it can be purchased directly from Beia or from third-party retailers such as Amazon. This product is part of Beia’s commitment to providing solutions that enhance sensual confidence and overall skin health. The scrub can be paired with other products from the brand, such as the Scrub & Serum Duo and the Body & Intimacy Serum, for a complete skincare routine. Image Credit: Beia ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 44% | Activity: 56% | Freshness: 23% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Gentle Exfoliation Formulas:** Explore the rising popularity of skincare products incorporating gentle exfoliation for all-over smoothness and radiance. - **Comprehensive Body Care Solutions:** Discover the trend towards holistic skincare products that address various skin concerns from the bikini line to underarms. - **Personalized Self-care Routines:** Witness the shift towards tailored skincare routines including body-safe products like the Beia Bikini & Body Scrub. ### Sectors Adopting This - **Skincare:** The skincare industry can capitalize on the demand for innovative products that offer gentle exfoliation and overall skin improvement. - **Beauty:** Beauty brands have the opportunity to create comprehensive body care solutions that cater to a range of skin concerns beyond just the face. - **E-commerce:** E-commerce platforms stand to benefit from the growing interest in personalized self-care routines, offering a variety of skincare products like the Beia Bikini & Body Scrub. ## Related on Trend Hunter - [Chamomile-Infused Body Exfoliators](https://www.trendhunter.com/trends/weightless-body-treatment.md) - [Beverage-Inspired Body Scrubs](https://www.trendhunter.com/trends/hot-coco-coconut-oil-body-scrub.md) - [Skin-Balancing Whipped Scrubs](https://www.trendhunter.com/trends/niacinamide-body-scrub.md) - [Refillable Body Butters](https://www.trendhunter.com/trends/buffing-butter-body-scrub.md) - [Summer Daydream-Inspired Body Polish](https://www.trendhunter.com/trends/summer-daydream.md) - [Exfoliating Dual-Purpose Scrubs](https://www.trendhunter.com/trends/odele-scalp-body-scrub.md) - [Boba-Inspired Exfoliators](https://www.trendhunter.com/trends/matcha-bubble-tea-scrub.md) - [Raspberry-Inspired Sugar Scrubs](https://www.trendhunter.com/trends/raspberry-fizz.md) - [Fruit-Infused Intimate Bodycare](https://www.trendhunter.com/trends/berry-crush-line.md)