# Lazy Option Bikes The GoCycle Allows Cyclists to Pedal or Use a Motor By Shelby Lee Walsh | Published 2009-06-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bikes-gocycle References: [psfk](http://www.psfk.com/2009/06/gocycle-a-stylish-efficient-ride.html) & [gocycle](http://www.gocycle.com/) GoCycle gives you the option to [pedal or run on a motor](https://www.trendhunter.com/trends/pikaboost-2-lite) at the turn of a dime. The design engineer for this rad bike was Richard Thorpe and it looks like he knew what he was doing. The advanced fabrication technique and [injection-molded magnesium](https://www.trendhunter.com/trends/rcyl-bike) cut the cost of the GoCycle by one fifth (although it will still set you back £1,158). On an eco note, Thorpe is attempting to get a government-sponsored employer subsidy so that the GoCycle can be an eco and physically healthy alternative to driving to the workplace. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 57% | Activity: 38% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Flexible Transportation:** The GoCycle's option to pedal or use a motor highlights the trend of flexible transportation, providing users with a convenient and eco-friendly commuting option. - **Advanced Fabrication Techniques:** The use of advanced fabrication techniques and injection-molded magnesium in the GoCycle showcases the trend of using innovative manufacturing methods to reduce costs and improve product performance. - **Eco-friendly Commuting:** The GoCycle's government-sponsored employer subsidy initiative reflects the trend of promoting eco-friendly commuting options to reduce carbon emissions and improve physical health. ### Who This Affects Most - **E-bikes:** The GoCycle's versatile design and affordability make it a disruption opportunity in the e-bike industry, appealing to consumers looking for convenient and eco-friendly transportation options. - **Bicycle Manufacturing:** The advanced fabrication techniques used in the GoCycle open up disruptive opportunities in the bicycle manufacturing industry, enabling cost-efficient production and improved product quality. - **Sustainable Mobility Solutions:** The GoCycle's focus on eco-friendly and physically healthy commuting positions it as an innovation opportunity in the sustainable mobility solutions industry, catering to the growing demand for sustainable transportation options. ## Related on Trend Hunter - [Automatic Foldable E-Bikes](https://www.trendhunter.com/trends/gocycle-g4.md) - [Predictive Shifting E-Bikes](https://www.trendhunter.com/trends/gocycle-gxi.md) - [Familial Electric Cargo Bikes](https://www.trendhunter.com/trends/family-cargo-ebike.md) - [Low-Maintenance Electric Bikes](https://www.trendhunter.com/trends/mocci-magic-ride.md) - [Convertible Electric Bike Concepts](https://www.trendhunter.com/trends/gravity-electric-bicycle.md) - [Lightweight Four-Wheeled Bikes](https://www.trendhunter.com/trends/activcycle.md) - [Compact Utility E-Bikes](https://www.trendhunter.com/trends/compact-utility-ebike.md) - [Affordable High-Performance E-Bikes](https://www.trendhunter.com/trends/cgo600.md) - [Hyper-Compact Commuter eBikes](https://www.trendhunter.com/trends/epopcycle.md)