# 6-Pack Bicycle Carriers United by Blue's Device Makes It Possible to Handle Bikes and Beer at Once By Laura McQuarrie | Published 2015-08-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bikes-and-beer References: [unitedbyblue](http://unitedbyblue.com/collections/bags/products/bike-beer-carrier) This summer, eco-friendly clothing retailer [United](https://www.trendhunter.com/trends/boeing-and-united-airlines) by [Blue](https://www.trendhunter.com/trends/monos-x-brooklyn-coach-works) teamed up with the Philadelphia-based Yards Brewing Company to create products to enhance the enjoyment of both [bikes and beer](https://www.trendhunter.com/trends/cargomate-bike-rack). The UBB x Yards Brewing Co. Bike Beer Carrier is made with an organic canvas body that drapes over the top of a bike frame to improve the task of carrying a 6-pack home. Once the Velcro is unfastened and the carrier is removed from the bike frame, a handy leather strap makes the rest of the journey home easy. With a shared love of sustainability and a commitment to the Earth from both collaborating brands, for each carrier that is sold, United by Blue will remove one pound of trash from oceans and rivers. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 43% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Transportation Accessories:** The UBB x Yards Brewing Co. Bike Beer Carrier showcases the trend of creating innovative and sustainable products for eco-conscious consumers. - **Collaborative Brand Partnerships:** The collaboration between United by Blue and Yards Brewing Company demonstrates the trend of businesses joining forces to create unique and mutually beneficial products. - **Sustainable Product Packaging:** The use of organic canvas and leather materials in the UBB x Yards Brewing Co. Bike Beer Carrier showcases the trend of incorporating eco-friendly packaging in product design. ### Industries Being Reshaped - **Fashion and Apparel:** The UBB x Yards Brewing Co. Bike Beer Carrier appeals to the fashion and apparel industry as a stylish and sustainable transportation accessory. - **Beverage and Alcohol:** The collaboration between United by Blue and Yards Brewing Company opens up opportunities for beverage and alcohol companies to create innovative accessories that enhance the consumer experience. - **Outdoor and Adventure:** The UBB x Yards Brewing Co. Bike Beer Carrier caters to the outdoor and adventure industry by offering a convenient and eco-friendly solution for carrying beer on bicycles. ## Related on Trend Hunter - [Urban Coffee Carriers](https://www.trendhunter.com/trends/coffee-carriers.md) - [Multifunctional Beverage Carriers](https://www.trendhunter.com/trends/thermobag-drink-carrier.md) - [Back-Borne Bike Harnesses](https://www.trendhunter.com/trends/bike-harness.md) - [Sessionable Beer Variety Packs](https://www.trendhunter.com/trends/beer-variety-packs.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [DIY Beer Guitars](https://www.trendhunter.com/trends/busch-light.md) - [Seltzer-Inspired Bikes](https://www.trendhunter.com/trends/hangar-1-vodka.md) - [Adhesive-Held Water Multi-Packs](https://www.trendhunter.com/trends/vilsa.md) - [Plastic-Free Beer Packaging](https://www.trendhunter.com/trends/heineken-green-grip.md)