# Bike-Powered Outdoor Cinemas The Ben & Jerry's Pop-Up Movie Theater Used Renewable Energy By Rebecca Byers | Published 2015-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bikepowered References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-ben-jerrys-stages-clapham-movie-screenings/brands/article/1358653) The bike-powered Ben & Jerry's movie theater pop-up was a fun summertime event that took place over the first weekend of August. Throughout the three-day event, consumers were invited to participate in a variety of activities and lounge on grassy sofas and cow print beanbags. The fun [pop-up event](https://www.trendhunter.com/trends/the-pint-of-no-return) featured food and drink stalls in addition to a variety of childhood favorite games such as Jenga. The event boasted stationary bikes retrofitted to provide power for the [movie screen](https://www.trendhunter.com/trends/a24-movie-chocolate), while it was also powered by an eco-friendly hybrid source through Firefly. The Ben & Jerry's bike-powered cinema experience was held in collaboration with Firefly and served to promote the brand's new flavor, Fair Trade Cookie Core, of which samples were offered. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 80% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Bike-powered Entertainment:** Companies could create more bike-powered experiences, such as concerts or art installations, to provide eco-friendly and unique entertainment options. - **Sustainable Pop-ups:** Brands can create more pop-up events that prioritize sustainability, such as recycling or using renewable energy, to attract environmentally conscious consumers. - **Interactive Brand Experiences:** Companies can offer interactive activities and games alongside their products or services to create a more engaging brand experience for consumers. ### Industries Being Reshaped - **Event Planning:** Event planners can incorporate more eco-friendly elements into their events to attract environmentally conscious clients and consumers. - **Green Technology:** Businesses within the green technology industry can develop new and innovative ways to provide renewable and sustainable energy sources for events and other activities. - **Food and Beverage:** Food and beverage companies can collaborate with other brands to create unique and interactive experiences for their consumers, such as the bike-powered cinema event created by Ben & Jerry's. ## Related on Trend Hunter - [Pizza Rental Pop-Ups](https://www.trendhunter.com/trends/crustbuster.md) - [Electric Street Food Bikes](https://www.trendhunter.com/trends/smartebike.md) - [Collaboration Ice Creams Flavors](https://www.trendhunter.com/trends/lights-caramel-action-ice-cream.md) - [Non-Dairy Dessert Tours](https://www.trendhunter.com/trends/ben-jerrys-creamy-dreamy-nondairy-tour.md) - [Toronto Ice Cream Deliveries](https://www.trendhunter.com/trends/ben-and-jerrys-1.md) - [Frozen Snack Food Trucks](https://www.trendhunter.com/trends/better-than-ice-cream-truck.md) - [Popcorn-Focused Cinema Campaigns](https://www.trendhunter.com/trends/bring-your-own-buckets.md) - [Social Justice Desert Campaigns](https://www.trendhunter.com/trends/make-some-motherchunkin-change.md) - [Solar-Powered eBike Chargers](https://www.trendhunter.com/trends/beambike.md)