# Mangled Motorbike Marketing The Bikeking24 Twisted Motorcycles Campaign is Unrideable By Amelia Roblin | Published 2011-06-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bikeking24-twisted-motorcycles References: [adsoftheworld](http://adsoftheworld.com/media/print/bikeking24_twisted_motorcycles_classic) & [s-f](http://www.s-f.com/berlin/) If I owned a motorbike, I'd be nervous about leaving it parked out in the open, but these Bikeking24 Twisted Motorcycles ads demonstrate that there is a brand of bike lock that makes it truly impossible for thieves to jump on and ride away with your baby. What's interesting is that the Scholz & Friends advertising agency of Berlin, Germany, chose not to picture the combination lock in any of these prints. Instead, they took the image of a standing bike, sliced it cleanly into about three fragments, and rotated them out to make it totally unrideable. I couldn't imagine intentionally damaging your beloved wheels in such a way, but the Bikeking24 Twisted Motorcycles campaign effectively demonstrates the way this product incapacitates bikes to prevent them from being stolen. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 51% | Activity: 40% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Unconventional Advertising:** Utilizing unconventional advertising methods to capture attention and promote a product. - **Creative Product Demonstration:** Finding innovative ways to visually showcase product features and benefits. - **Enhanced Security Solutions:** Developing advanced security measures to protect valuable assets. ### Where This Applies - **Advertising:** The advertising industry can explore new approaches to grab consumer attention and improve campaign effectiveness. - **Automotive:** The automotive industry can investigate new ways to enhance vehicle security and prevent theft. - **Security:** The security industry can innovate and develop cutting-edge solutions to protect valuable items and prevent theft. ## Related on Trend Hunter - [Indestructible Bike Locks](https://www.trendhunter.com/trends/foldylock-forever.md) - [Anti-Theft Phone Cases](https://www.trendhunter.com/trends/unsnatchable-phone-case.md) - [Topographically-Inspired Motorcycle Kits](https://www.trendhunter.com/trends/crooked-motorcycles-alps-edition.md) - [Collapsible Ultra-Secure Bike Locks](https://www.trendhunter.com/trends/folding-lock.md) - [Impenetrable Cyclist Locks](https://www.trendhunter.com/trends/litelok-x1.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Barebones Motorcycle Concepts](https://www.trendhunter.com/trends/barbones-motorcycle.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md)