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# Bicycle Plate
Bikefast by Philipp Drexler

By Bianca | Published 2007-12-13 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/bikefast
References: [slashgear](http://www.slashgear.com/breakfast-on-the-go-with-bikefast-118958.php#more-8958) & [yankodesign](http://www.yankodesign.com/index.php/2007/12/10/never-miss-breakfast-with-bikefast/)

Have a tendency to skip out on breakfast? You know that's no good, but up until now, we've forgiven you. Now that we've discovered this [bicycle-embedded plate](https://www.trendhunter.com/trends/pbj-inspired-sandwich-plates), however, you'll have to get a whole lot craftier coming up with excuses.

Pop that bread in the toaster, slather on some jam, and toss it on your [Bikefast](http://www.yankodesign.com/index.php/2007/12/10/never-miss-breakfast-with-bikefast)plate. On your pedal to the office, stop at Starbucks and plop your joe in the cup holder.

Even if you're not skilled at single-handed steering, you can still manage to woof down the most important meal of the day while stopped at traffic lights.

Obviously the inventor, Philipp Drexler, wants to reinforce that you can save the Earth without skipping on that valuable first meal of the day.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 43% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Breakfast-on-the-go:** Opportunity for bike-embedded plates or other devices that make eating breakfast while commuting more convenient.
- **Smart Bike Accessories:** Opportunity for developing innovative bike accessories that enhance the biking experience.
- **Eco-friendly Commuting:** Opportunity for promoting and developing sustainable commuting alternatives like biking.

### Who This Affects Most

- **Biking Industry:** Developing and introducing innovative bike accessories like the Bikefast plate.
- **Consumer Electronics Industry:** Manufacturing smart bike accessories that incorporate cutting-edge technology.
- **Sustainability Industry:** Promoting eco-friendly commuting options like biking and developing related products and services.

## Related on Trend Hunter

- [Compact License Plate Mounts](https://www.trendhunter.com/trends/license-plate-mount.md)
- [Cup-Integrated Plates](https://www.trendhunter.com/trends/pairingware.md)
- [Workstation-Equipped Electric Bikes](https://www.trendhunter.com/trends/buck-bike.md)
- [Combinational On-the-Go Food Packaging](https://www.trendhunter.com/trends/beltur-go.md)
- [Smart Breakfast Griddles](https://www.trendhunter.com/trends/briochef.md)
- [Foldable Flatpack Bike Racks](https://www.trendhunter.com/trends/ahha-toaster-bike-rack.md)
- [Compact Collapsible Bikes](https://www.trendhunter.com/trends/collapsible-bike.md)
- [Compact Foldable City Bikes](https://www.trendhunter.com/trends/pop-cycle.md)
- [Quad-Purpose Cycling Devices](https://www.trendhunter.com/trends/cycling-devices.md)
