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# Bike Tire Belts
Julien Jaborska Channels His Love for Cycling into Fashion

By Brian G Randles | Published 2010-02-12 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/bike-tire-belts
References: [thejailbreak](http://thejailbreak.com/2010/02/10/bike-tire-belts/) & [notcot.org](http://www.notcot.org)

Julien Jaborska is a man who has taken his enthusiasm for [bike riding](https://www.trendhunter.com/trends/cycultra) and put it toward making belts which will make onlookers skid to a stop with envy.

His Bike Tire Belts run for around $30 each. You should get your hands on one before they're taken to the mainstream by yet another Lance Armstrong commercial (I mean, he plugs everything else).

Ranging from [mountain bike tires](https://www.trendhunter.com/trends/vintage-tires) to skinny road tires, each of the Bike Tire Belts offer a unique spin on any fit.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 64% | Activity: 67% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Sustainable Fashion:** Integrating bike tire belts into the sustainable fashion movement can revolutionize the industry's efforts in reducing waste.
- **Upcycling:** Upcycling bike tires, a traditionally non-reusable item, to make trendy fashion accessories is an innovative way to reduce waste and create new products.
- **Athleisure Wear:** Incorporating bike tire belts into athleisure wear can create a new category of fashionable, functional accessories for athletes and fitness enthusiasts.

### Industries Being Reshaped

- **Fashion:** The fashion industry can benefit from incorporating sustainable and upcycled materials and trendy accessories like bike tire belts.
- **Sporting Goods:** Sporting goods companies can explore creating new fashionable and functional accessories for athletes and fitness enthusiasts using upcycled materials like bike tires.
- **Environmental Sustainability:** The use of upcycled bike tires to create fashion accessories like belts can contribute to environmental sustainability efforts by reducing waste and creating new products from non-reusable materials.

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