# Urban Speed Cycling Campaigns View the Winner's Perspective From the Red Bull Bike Race in Chile By Gil Cohen | Published 2013-03-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bike-race-in-chile References: [twentytwowords](http://twentytwowords.com/2013/03/05/first-person-view-of-a-winning-run-in-a-crazy-urban-downhill-bike-race/) & [redbull](http://www.redbull.com/en/bike/stories/1331582507308/sunsoaked-urban-downhill-valparaiso-cerro-abajo) Another high-fueled publicity stunt driven by the [Red Bull](https://www.trendhunter.com/trends/zero-missed-workouts) marketing team, the downhill bike race in Chile gets people revved up for the high-flying energy of soaring bicycles. There were professional photographers on hand to capture amazing action shots of all the stunts and jumps during the entire race, but a collaboration with Contour cameras paid off as people now get to watch a full video of the race from the winner's perspective. Marcelo Gutierrez astounded onlookers with his fearlessness and heart-stopping maneuvers, speeding past crowds through the urban sprawl of Valparaiso. With the [energy boasting branding of Red Bull](https://www.trendhunter.com/trends/vegas-race-day-experience), an action-packed publicity stunt, such as this downhill bike race in Chile, will definitely impress the target demographic of young, daredevil males with a need for speed. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 46% | Activity: 56% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Action Sport Sponsorships:** As more brands sponsor high-profile action sports competitions, there is an opportunity to leverage this trend by aligning with competitors and their fans to participate in the experience. - **First-person Action Camera Marketing:** As brands such as Contour partner with event organizers to capture races from the winners' perspective, there is an opportunity to create brand-specific experiences by using first-person POV cameras. - **Urban Extreme Sports:** As cities become the canvas for extreme sports competitions, there is an opportunity for brands to sponsor and participate in these events to engage with audiences in new and exciting ways. ### Who This Affects Most - **Sports Marketing:** Sports marketing professionals can leverage the growing trend of action sport sponsorships to create impactful campaigns that resonate with target demographic of young, daredevil males. - **Camera and Video Equipment Manufacturing:** As more competitions partner with camera companies to capture first-person video of events, camera and video equipment manufacturers have an opportunity to create brand-specific experiences for consumers. - **Outdoor Apparel:** With the rise of urban extreme sports, outdoor apparel companies can sponsor events and provide athletes with gear, creating an opportunity to market to a new and growing demographic. ## Related on Trend Hunter - [Regular Exercise-Encouraging Brand Initiatives](https://www.trendhunter.com/trends/zero-missed-workouts.md) - [Tech-Enabled Racing E-Bikes](https://www.trendhunter.com/trends/st7-alinghi.md) - [Unique Auto-Racing Campaigns](https://www.trendhunter.com/trends/liquid-death-and-nascar.md) - [Agave-Inspired E-Bikes](https://www.trendhunter.com/trends/super73-s2.md) - [Macho Plant-Based Drink Campaigns](https://www.trendhunter.com/trends/oatly-and-ef-pro-cycling.md) - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md) - [Beer-Supported Motorcycle Events](https://www.trendhunter.com/trends/international-motorcycle-racing.md) - [Daring Gymnast Stunts](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md)