# Honor System Bike Programs London's New Free Bike Program Will Use Advertisements to Stay Afloat By Mishal Omar | Published 2016-06-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bike-program References: [wallpaper](http://www.wallpaper.com/lifestyle/buzzbike-launches-new-cycle-revolution-in-london-design-museum-with-free-bicycle-scheme) & [standard](http://www.standard.co.uk/news/london/free-cycle-hire-in-london-but-you-must-ride-to-work-and-carry-adverts-a3260816.html) A new bike program in London England, entitled 'Buzzbike,' will be free for commuters. Intended to continue the shift in popularity towards [environmentally friendly transportation options](https://www.trendhunter.com/trends/wayder), Buzzbike designs beautiful bikes that are offered free for commuters. The only catch is that the commuters must promise to [bike to their jobs](https://www.trendhunter.com/trends/t1-st-plus) for at least 12 days out of the month and lock the bike on a street. A device tracks whether or not the bike is being used often enough and if it isn't, it is confiscated. Users must pay a $100 deposit that is given back once the bike has been confiscated or returned. The bikes will feature advertisements in order for the business to make a profit -- which explains why the bikes must be parked in public view. Not only is this bike program friendly to the environment, it provides quirky affordable transport to people of lower-income backgrounds. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 53% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Transportation](https://www.trendhunter.com/transportation) ## Key Themes ### Key Themes Behind This Trend - **Free Bike Programs:** Disruptive innovation opportunity: Disrupt the traditional paid bike rental industry by offering free bikes to commuters. - **Ad-supported Business Models:** Disruptive innovation opportunity: Explore new ways to monetize products and services by incorporating advertisements, such as on bikes. - **Environmentally Friendly Transportation:** Disruptive innovation opportunity: Develop innovative solutions for promoting and encouraging environmentally friendly transportation options. ### Where This Applies - **Bike Sharing:** Disruptive innovation opportunity: Integrate the honor system and ad-supported business models into existing bike sharing programs. - **Advertising:** Disruptive innovation opportunity: Create new advertising platforms and opportunities, such as ads on bikes. - **Sustainable Transportation:** Disruptive innovation opportunity: Build sustainable transportation infrastructure and services to support the growing demand for environmentally friendly transportation options. ## Related on Trend Hunter - [Free E-Bike Sharing Programs](https://www.trendhunter.com/trends/electro-bici.md) - [Electric Bikeshare Programs](https://www.trendhunter.com/trends/bluebikes.md) - [E-Bike Rental Programs](https://www.trendhunter.com/trends/fully-charged.md) - [Expanded E-Bike-Sharing Programs](https://www.trendhunter.com/trends/bcycle.md) - [Nonprofit Electric Bikeshares](https://www.trendhunter.com/trends/bublr-bikes.md) - [Electric Cargo Bike-Sharing Programs](https://www.trendhunter.com/trends/cargob.md) - [Eco-Friendly E-Bike Platforms](https://www.trendhunter.com/trends/tier.md) - [E-Bike Rental Programs](https://www.trendhunter.com/trends/gosgv.md) - [Long-Term Bike Rental Services](https://www.trendhunter.com/trends/yulu.md)