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# Urban Polo
Bike Polo Updates the Traditional Game for City-Dwellers

By Meghan Young | Published 2010-07-16 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/bike-polo
References: [psfk](http://www.psfk.com/2010/07/bike-polo-on-the-rise.html) & [leagueofbikepolo](http://leagueofbikepolo.com/)

Most of us are familiar with the traditional game of polo, in which players ride horseback to bat a ball into a goal, but I'm sure very few of you have heard of [Bike Polo](https://www.trendhunter.com/trends/the-fairway-bike). It's based on the original game with a few tweaks, namely that it is [played on bicycles](https://www.trendhunter.com/trends/allebike-elize-polestar-engineered) instead of horses.

What was at first a fun pastime, Bike Polo has become a full-fledged sport with a following in the UK and Europe. PSFK says that the game "is played by two teams of 3 players on customized bikes, using handmade mallets to strike a ‘goal’ with a plastic ball."

Will you be trying your hand at Bike Polo this summer?

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 25% | Activity: 45% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### Why This Trend Is Growing

- **Bike Polo:** The rise of Bike Polo as a new urban sport trends with potential for customized bike makers and sporting goods manufacturers to capitalize on the sport's growth.
- **Handmade Mallets:** The trend of handmade mallets in Bike Polo creates opportunities for artisanal makers to showcase handmade craftsmanship and unique design.
- **Customized Bikes:** The trend of customized bikes in Bike Polo creates opportunities for bike makers and accessory designers to cater to this niche market with special bike models, decals and designs.

### Industries Being Reshaped

- **Sporting Goods:** The growing trend of Bike Polo opens up opportunities for sporting goods manufacturers to create specialized equipment, such as mallets, balls and bike gear.
- **Bicycles:** The trend of Bike Polo creates opportunities for bike manufacturers to create customized bikes and accessories for players, such as sturdy frames, modified wheels and colorful decals.
- **Artisanal Crafts:** The trend of handmade mallets in Bike Polo provides opportunities for artisanal craftspeople to create unique, personalized mallets from materials such as wood, metal and leather.

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