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# Stripped Utilitarian Motorbikes
This Custom Moto Guzzi Motorcycle Has Exposed Bike Framework

By M | Published 2016-04-26 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/bike-framework
References: [highsnobiety](http://www.highsnobiety.com/2016/04/26/death-machines-london-moto-guzzi-airtail/) & [dmolcustoms](https://dmolcustoms.com/)

This custom [Moto](https://www.trendhunter.com/trends/nkd-x) Guzzi Airtail motorcycle project designed by AKQA offers consumers a ride with an [exposed bike framework](https://www.trendhunter.com/trends/dab-1-transparent-edition) that highlights the detailed craftsmanship behind the vehicle's design. The motorcycle opts for utilitarian aesthetic that is complemented with a 950cc engine.

Many motorcycles opt for a design that fits into the mantra "the bigger the better," which is a stark departure for the Moto Guzzi Airtail bike. The vehicle opts for [simplicity and quality design](https://www.trendhunter.com/trends/manx-and-manx-r) over bulky and embellished features. The ride features a gas-powered cylinder engine, detailed valves and a balanced crankshaft for added support and control when steering. The vehicle is complemented with a black, silver and red color scheme that highlights the motorbike's speed and endurance.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 93% | Activity: 96% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Exposed Bike Framework:** The trend towards exposed bike frameworks showcases the craftsmanship behind motorcycle design and presents opportunities for customized and unique designs.
- **Utilitarian Aesthetic:** The trend towards utilitarian aesthetics in motorcycles offers disruptive innovation opportunities for lightweight and minimalist designs without sacrificing performance.
- **Simplicity Over Embellishment:** The trend towards simplicity and quality design in motorcycles offers disruptive innovation opportunities for manufacturers to prioritize functionality and craftsmanship over flashy features.

### Who This Affects Most

- **Custom Motorcycle Design:** The custom motorcycle industry is seeing an increased demand for unique and bespoke designs, presenting opportunities for designers and manufacturers to showcase their craftsmanship and creativity.
- **Performance Motorcycle Manufacturing:** Manufacturers of performance motorcycles can capitalize on the trend towards utilitarian aesthetics by prioritizing lightweight materials and minimalist designs without sacrificing power and speed.
- **Restoration and Modification:** Restoration and modification shops can take advantage of the trend towards stripped-down motorcycles by offering services that highlight the beauty and craftsmanship of exposed bike frameworks and minimalist designs.

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