# Co-Branded Bicycle Collections The Ted Baker x Quella Collection is Fit for Stylish Millennials By Malika Renee Butss | Published 2015-07-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bike-collection References: [luxurylaunches](http://luxurylaunches.com/transport/ted-baker-and-quello-just-created-the-bicycle-collection-that-youve-been-waiting-for.php) & [quellabicycle](http://www.quellabicycle.com/collections/ted-baker) Ted Baker is known for its line of stylish men's shirts and women's apparel. Now the British brand can add a entirely new collection to its resume with the launch of its latest collection. With more young people obtaining the [cyclist movement](https://www.trendhunter.com/trends/neighborhood-x-palace), the [Ted Baker brand](https://www.trendhunter.com/trends/tailored-by-ted-baker) decided to create a line of [sleek bikes](https://www.trendhunter.com/trends/trek-bicycle-1) that will help generation Y ride in style. In collaboration with bicycle manufacture Quella, the Ted Baker x Quella collection features three bikes decorated with a retro-minimal look. Offered in the consumer's choice of blue, green or red, these bikes feature slim steel frames while the rims are a fresh white with copper details. In addition to its vintage appeal, the Ted Baker x Quella bikes are equipped with Campagnolo Athena 11-speed components and Dia Compe brakes. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 58% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Co-branded Bicycle Collections:** Major brands collaborate with bicycle companies to create stylish bike collections for the growing cyclist movement. - **Fashionable Cycling Accessories:** Fashion brands expand their product lines to include trendy accessories for the stylish cyclist market. - **Eco-friendly Bicycles:** Bicycle manufacturers are developing bikes made from sustainable materials in response to growing environmental concerns. ### Who This Affects Most - **Fashion:** Fashion companies partner with bicycle manufacturers to create stylish, must-have accessories and products for the trendsetting cyclist market. - **Transportation:** As the cyclist movement grows, businesses in transportation explore the potential for bike sharing programs and cyclist-friendly infrastructure. - **Sustainable Manufacturing:** Bicycle manufacturers and related industries seek out more eco-friendly manufacturing processes and materials to ensure a smaller environmental footprint. ## Related on Trend Hunter - [Refined Active Essentials](https://www.trendhunter.com/trends/ted-baker-sport.md) - [Designer Manual Bikes](https://www.trendhunter.com/trends/t-bike.md) - [Limited-Edition Two-Speed Folding Bikes](https://www.trendhunter.com/trends/twospeed-folding-bike.md) - [Compact Collaborative City Bikes](https://www.trendhunter.com/trends/speed-s-bar-bike.md) - [Simplistic Mechanical Electric Bikes](https://www.trendhunter.com/trends/varsity-collection-1.md) - [Collaborative Artistic Bicycle Designs](https://www.trendhunter.com/trends/david-carson.md) - [Sleek Bicycle Store Designs](https://www.trendhunter.com/trends/bicycle-store.md) - [Colorful Cycling Capsules](https://www.trendhunter.com/trends/dream-together.md) - [Cyclist-Targeted Skincare Gifts](https://www.trendhunter.com/trends/raleigh-and-boots.md)