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# Cyclist Sustenance Carriers
The 'FoodCell' Food Bike Carriers Keep Nutritional Snacks on Hand

By Michael Hemsworth | Published 2017-05-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bike-carriers
References: [thegadgetflow](http://thegadgetflow.com/portfolio/foodcell-cycling-nutrition-carrier/) & [kickstarter](https://www.kickstarter.com/projects/flowcell/foodcell-aerodynamic-nutrition-carrier)

Partaking in a long-distance ride or race on your bike means having to ensure you have sustenance on hand to ensure you stay fueled on the long haul, so the 'FoodCell' bike carriers are intended to be used to keep food with you.

Designed to be installed on the frame of your bike, the 'FoodCell' nutrition carrier fits snuggly behind the [handlebars](https://www.trendhunter.com/trends/smart-handlebar) in order to reduce the amount of drag that's created by it when partaking in [high-speed racing](https://www.trendhunter.com/trends/aerobag-system).

The 'FoodCell' keeps [food gels](https://www.trendhunter.com/trends/energy-gel1) stored in a weatherproof shell and can be accessed by simply sliding it open to reveal the packets within. The 'FoodCell' bike carriers are intended to withstand the heat and cold with ease to ensure you never have to worry.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 60% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Food Bike Carriers:** The 'FoodCell' bike carriers keep nutritional snacks easily accessible during long-distance rides, presenting an opportunity for innovative designs and materials.
- **Weatherproof Storage:** The weatherproof shell of the 'FoodCell' bike carriers offers a disruptive innovation opportunity for creating durable and protective storage solutions for various industries.
- **Reducing Drag:** The design of the 'FoodCell' bike carriers helps reduce drag during high-speed racing, opening up opportunities for aerodynamic improvements in other products and industries.

### Sectors Adopting This

- **Cycling:** The 'FoodCell' bike carriers are specifically designed for cyclists, but similar weatherproof storage innovations can be applied in outdoor sports and adventure industries.
- **Outdoor Gear:** The weatherproof and durable design of the 'FoodCell' bike carriers can be translated into innovative storage solutions for hikers, campers, and other outdoor enthusiasts.
- **Athletics:** Reducing drag is crucial in various athletic activities, making the aerodynamic features of the 'FoodCell' bike carriers appealing for industries like running, swimming, and triathlon.

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