# Exercise Bike Rental Programs Peloton Launches Bike and Bike+ Rental Program in Canada By Grace Mahas | Published 2023-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bike-and-bike-rental-program References: [onepeloton](https://www.onepeloton.ca/bike/rentals) & [onepeloton](https://www.onepeloton.ca/press/articles/peloton-rental-canada)  Peloton, the popular [connected fitness company](https://www.trendhunter.com/trends/aviron-fit-bike), is expanding its [Peloton Rental](https://www.trendhunter.com/trends/peloton-expands-availability-on-amazon-canada) program to Canada. This program allows Canadians in select provinces to rent the [Peloton Bike](https://www.trendhunter.com/trends/peloton-row-1) and Peloton Bike+ on a month-to-month basis, without long-term commitment. The rental program starts at $129 CAD/month for the original Peloton Bike and $169 CAD/month for the Peloton Bike+. It's available to Canadians in all regions where Peloton currently delivers. The rental fee includes a Peloton Membership, granting access to their extensive library of live and on-demand classes across 14 fitness modalities. Daegan Benison, General Manager of Peloton Rental, highlighted the program's success in the US, with 60% of renters saying they wouldn't have joined Peloton without this flexible offering. Expansion into the Canadian market was a logical next step in growing the rental program and increasing brand accessibility. Current rental pricing includes a $250 one-time setup fee, with the Peloton Bike and All Access Membership at $129 CAD/month, and the Peloton Bike+ and All Access Membership at $169 CAD/month. Renters can opt to buy out their hardware or end their rental at any time, with Peloton offering free pickup for the Bike or Bike+ during the process, ensuring ultimate flexibility. Image Credit: Peloton ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 28% | Activity: 39% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Fitness Equipment Rental:** Expanding rental programs for connected fitness equipment provides a flexible and accessible option for consumers who may not be able to commit to long-term ownership. - **Subscription-based Services:** Offering a membership with the rental program grants users access to a wide range of fitness modalities, highlighting the value in subscription-based services. - **Brand Accessibility:** Growing rental programs provides an opportunity for brands to increase accessibility to their products and potentially expand their customer base. ### Industries Being Reshaped - **Fitness Equipment Manufacturing:** Manufacturers of connected fitness equipment can expand their market reach and revenue streams by developing affordable rental programs. - **Subscription Services:** Subscription-based companies can look to expand their offerings by partnering or developing rental programs to provide their customers with greater options. - **Logistics and Delivery:** The success of rental programs relies heavily on the ability to deliver and pick up equipment efficiently, presenting opportunities for logistics and delivery companies to develop specialized services. ## Related on Trend Hunter - [Premium Rowing Machines](https://www.trendhunter.com/trends/peloton-row-1.md) - [High-Reward Rowing Workouts](https://www.trendhunter.com/trends/peloton-row-canada.md) - [App Workout Expansions](https://www.trendhunter.com/trends/peloton-gym.md) - [Self-Assembled Fitness Bikes](https://www.trendhunter.com/trends/peloton-2.md) - [E-Bike Rental Pilots](https://www.trendhunter.com/trends/evolve-e-bikes.md) - [Affordable Bike-Leasing Programs](https://www.trendhunter.com/trends/rydeev.md) - [Game Console Rental Programs](https://www.trendhunter.com/trends/ps5-rental-program.md) - [Elevated AI Workout Bicycles](https://www.trendhunter.com/trends/peloton-5.md) - [Workout App Software Upgrades](https://www.trendhunter.com/trends/app-one.md)