# Diamond-Studded Tennis Rackets Bijou Tennis' Goddess Collection Rackets Have Swarovski Crystals By Joey Haar | Published 2017-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bijou-tennis References: [bijoutennis](https://www.bijoutennis.com/collections/goddess) Tennis has long been a high-brow sport, with a luxury sensibility that likely stems from its history as the provenance of country clubs, and Bijou Tennis is a newly founded company devoted to playing up this luxuriousness. The company's first series of products, called the Goddess Collection, features three different [tennis rackets](https://www.trendhunter.com/trends/ft-99) studded with [Swarovski](https://www.trendhunter.com/trends/pent-x-swarovski) crystals. The three rackets that make up the Goddess Collection differ by color: rose gold, silver, and gold. Regardless of the color, each racket comes embedded with 160 Swarovski crystals around the throat. The Goddess Collection rackets are limited production items, and their authenticity is thus secured by Bubble Tag technology. Beyond the luxurious touch of Swarovski crystals, the rackets all have natural gut strings and come with protective Ultrasuede dust bags, offering performance to match their class. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 38% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Luxury Tennis Equipment:** There is a growing trend for tennis equipment that combines luxury and performance, as seen in Bijou Tennis' Goddess Collection rackets. - **Crystal Embellishments:** The use of Swarovski crystals as decorative elements is a trending design choice in various industries, including the sports equipment sector. - **Limited Edition Products:** Limited production items, such as the Goddess Collection rackets, are becoming increasingly popular as they create a sense of exclusivity and desirability. ### Who This Affects Most - **Luxury Goods:** The luxury goods industry can explore opportunities to incorporate innovative design elements such as crystal embellishments to enhance their products' appeal. - **Sports Equipment:** The sports equipment industry can leverage the trend of luxury tennis equipment to create unique offerings that cater to affluent customers seeking high-end performance gear. - **Fashion and Accessories:** The fashion and accessories industry can take inspiration from the use of luxurious materials and limited edition concepts to create high-end, exclusive products. ## Related on Trend Hunter - [Luxe Tennis-Inspired Jewelry](https://www.trendhunter.com/trends/zales-and-prince.md) - [Empowering Pavé Jewelry](https://www.trendhunter.com/trends/diamond-match.md) - [Luxury Tennis-Inspired Capsules](https://www.trendhunter.com/trends/kinn-studio-x-sunset-tennis.md) - [Luxury Dumbbells Collections](https://www.trendhunter.com/trends/pent-x-swarovski.md) - [Luxury Home Gym Equipment](https://www.trendhunter.com/trends/luxury-home-gym.md) - [Crystal-Studded Olympic Leotards](https://www.trendhunter.com/trends/olympic-leotards.md) - [Glam Pickleball Paddles](https://www.trendhunter.com/trends/barbie-x-nettie.md) - [Fashion-Forward Tennis Sweaters](https://www.trendhunter.com/trends/modern-activewear.md) - [Modernly Optimized Tennis Racquets](https://www.trendhunter.com/trends/snauwaert-hiten.md)