# Micro-Local Currencies Bijlmer Euro Incentivizes Community Participation in South East Amsterdam By Christopher DeLuca | Published 2011-06-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/bijlmer-euro References: [bijlmereuro.net](http://www.bijlmereuro.net/?page_id=25&lang=en) & [christiannold](http://www.christiannold.com/archives/1) The Bijlmer Euro is a very unique idea to encourage residents of South East Amsterdam to buy locally created products. The currency, which was developed by artist Christian Nold, aims to [strengthen community ties](https://www.trendhunter.com/trends/neighborhood-relations) in the neighborhood. The Bijlmer Euro uses standard Euros and places an electronic sticker on their surface. When the sticker is scanned at local participating shops, a note is made indicating where and when the money has been spent. Aside from using the Bijlmer Euro to create a sense of community, the currency offers customers the possibility of getting a discount that wouldn't otherwise be available to customers using standard Euros. The Bijlmer Euros is a remarkably creative and ingenious way to [encourage people to purchase locally](https://www.trendhunter.com/trends/love-local). ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 6% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Micro-local Currencies:** The Bijlmer Euro incentivizes community participation in South East Amsterdam. - **Community Strengthening:** The Bijlmer Euro strengthens community ties in the neighborhood. - **Alternative Discount Systems:** The Bijlmer Euro offers customers exclusive discounts for local purchases. ### Where This Applies - **Retail:** The retail industry can benefit from implementing micro-local currencies to stimulate local spending. - **Finance:** The finance industry can explore new opportunities in developing and managing micro-local currency systems. - **Art and Design:** The art and design industry can play a role in creating visually appealing and secure micro-local currency materials. ## Related on Trend Hunter - [Three-Sided Coins](https://www.trendhunter.com/trends/three-sided-coin.md) - [Litter-Reducing Bitcoin Progams](https://www.trendhunter.com/trends/buttcoin.md) - [Repurposed Community Hubs](https://www.trendhunter.com/trends/mooie-buurt.md) - [Loneliness-Combatting Grocery Shopping Experiences](https://www.trendhunter.com/trends/grocery-shopping-experience.md) - [Euro-Centric Dutch E-Bikes](https://www.trendhunter.com/trends/dutch-ebike.md) - [Localized eCommerce Marketplaces](https://www.trendhunter.com/trends/ecommerce-marketplaces.md) - [Rejuvenated Former Bank Buildings](https://www.trendhunter.com/trends/former-bank-building.md) - [Consumer-Run Supermarkets](https://www.trendhunter.com/trends/hyperburgers.md) - [Local Business Finders](https://www.trendhunter.com/trends/buylokals.md)