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# Empowering AI Apps
BigUp.AI Uses Helps Women Self-Promote by Using Better Language

By Laura McQuarrie | Published 2020-03-10 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/bigup-ai
References: [campaignlive](https://www.campaignlive.co.uk/article/analogfolk-encourages-women-big-up-language-ai-app/1676312) & [analogfolk](https://analogfolk.com/work/bigup-ai)

BigUp.AI is an artificial intelligence app from [AnalogFolk](https://www.trendhunter.com/trends/carte-diem) that was created for International Women's Day. With natural language processing and machine learning, the app encourages women to avoid passive language that puts them down and diminishes their success. The app is targeted towards women in the creative industry and helps to analyze blocks of text and provide suggestions for alternative words. Ultimately, AnalogFolk aims for the app to become able to alter entire sentences and phrases.

The AI app was built on research from Dr. Judith Baxter, who published in The Language of Female Leadership. With the tool, users can [self-promote with powerful phrases](https://www.trendhunter.com/trends/inspire-ai) like "My courage helps me take on the biggest tasks unfazed."

Image Credit: AnalogFolk

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 79% | Activity: 84% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **AI Language Empowerment:** BigUp.AI and similar apps can empower women by encouraging the use of positive language that promotes their success.
- **Natural Language Processing for Self-improvement:** NLP technology can be applied to personal growth by analyzing language patterns and offering suggestions for improvement.
- **Gender-focused Language App Development:** The development of gender-focused language apps can help support underrepresented groups in building their professional skills.

### Who This Affects Most

- **Technology:** The technology sector can benefit from the development of innovative AI apps that promote self-improvement and personal growth.
- **Education:** Educational institutions can utilize NLP technology to enhance language development skills for their students.
- **Marketing and Advertising:** Marketing and advertising companies can use gender-focused language apps to empower diverse groups to effectively promote their work and accomplishments.

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