# Malaysian Social Commerce Marketplaces Bigo Marketplace Facilitates Local Business Exposure By Elena Rahman | Published 2021-09-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/bigo-marketplace References: [markets.businessinsider](https://markets.businessinsider.com/news/stocks/bigo-live-launches-e-commerce-initiative-bigo-marketplace-to-help-drive-social-commerce-growth-in-malaysia-1030748469) & [bigo](https://www.bigo.tv/) Bigo Marketplace is an e-commerce initiative launched by Bigo Live, the global leading [live streaming platform](https://www.trendhunter.com/trends/amazon-ads). The platform announced that the new initiative aims to help local Malaysian micro-enterprises and small and midsize businesses leverage its growing user base. This will help brand exposure and facilitate sales conversions. The Bigo Marketplace launch includes a new feature called "Shop" on the Bigo Live app. Users and broadcasters can access this feature for a [simple and convenient shopping experience](https://www.trendhunter.com/trends/monat-tiktok-shop). This new feature is accessible to vendors who have signed on to the Bigo Marketplace program. During a live streaming session, vendors must enable Bigo Live to direct users to the brands' product website. The e-commerce initiative follows the success of Bigo Live's Bigo Pasar Mallam event. Image Credit: Bigo Live ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 74% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Social Commerce Marketplaces:** There is an opportunity to create social commerce marketplaces that facilitate local businesses to leverage the user base of social media platforms. - **Live Streaming Shopping:** Live streaming technology can enable e-commerce platforms to offer a convenient and interactive shopping experience to users and broadcasters. - **Micro-enterprise and SME Support:** E-commerce initiatives can support the growth of micro-enterprises and small and midsize businesses by enabling brand exposure and sales conversions. ### Who This Affects Most - **E-commerce:** E-commerce companies can leverage the power of social media and live streaming technologies to create innovative and convenient shopping experiences for their customers. - **Social Media:** Social media platforms can extend their capabilities to include e-commerce features, thereby creating new revenue streams and increasing user engagement. - **Small Business:** E-commerce initiatives can enable small and micro-enterprises to reach a wider audience and grow their businesses by providing a level playing field with larger businesses. ## Related on Trend Hunter - [Localized eCommerce Marketplaces](https://www.trendhunter.com/trends/ecommerce-marketplaces.md) - [Expanded Tech Marketplaces](https://www.trendhunter.com/trends/best-buy-3.md) - [Expanded Technology Marketplaces](https://www.trendhunter.com/trends/best-buy-2.md) - [Social E-Commerce Platforms](https://www.trendhunter.com/trends/tiktok-4.md) - [Community-Centric E-Commerce Initiatives](https://www.trendhunter.com/trends/accessible-digital-tools.md) - [Social Marketplace Updates](https://www.trendhunter.com/trends/marketplace.md) - [Southeast Asian E-Commerce Chatbots](https://www.trendhunter.com/trends/lazada.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md)